Can't sell even plug-in hybrids? In the first half of this year, passenger car sales in China fell by 20%. Sales of fuel vehicles, on the other hand, fell by 26%, much more than the large market. Looking at the sales volume of plug-in hybrid vehicles, it also fell by 26%, and the decline was the same as that of fuel vehicles. Then the question arises, how can a big-eyed plug-in hybrid vehicle not sell? The car market is very different. Let's look at the data first. According to the data of the Riding Association, 8.71 million cars were sold in the first half of this year. Doesn't this sales volume look quite strong? But compared to last year's 10.9 million vehicles, your sales fell by 20% year-on-year. Specifically, fuel vehicle sales fell 26% and new energy vehicles fell 14%. Fuel vehicles have fallen sharply, and it is indeed not unusual. After all, oil prices have skyrocketed recently, and the cost of using cars has suddenly risen, so consumers' enthusiasm for new energy vehicles has been ignited at once. Do you think the days of new energy vehicles will be better? No, in summary, the days of pure trams are the best in the family. After all, against the backdrop of a 20% decline in the market, sales of pure electric vehicles fell by only 7%. The extended journey car, the day is more ordinary, down 17%. In new energy vehicles, the most difficult thing is actually plug-in hybrid vehicles. In the first half of this year, sales fell by 26%. The difficulty of the day can be said to be similar to that of fuel vehicles. The dilemma of plugging in a hybrid car is coming. How come a plugged-in hybrid car with a big eyebrow suddenly doesn't smell good? This is mainly related to technological progress. In the past, plug-in hybrids have always been considered a compromise option, driving electricity in the city is low-cost. No electricity, no fuel, no driving anxiety. To put it bluntly, you can enjoy the low-cost use of trams and avoid mileage anxiety. This can be sweet salt, the advantages of all ages, how come consumers suddenly don't pay? In fact, the reason is clear at a glance. The previous car had a short driving range, and it was difficult to drive to the charging station. It took a few hours to charge. If you are anxious about supplementing energy, you will not dare to buy a pure tram, but ah, you can see that the tram has the advantages of low cost and high degree of intelligence, etc., so you start plugging in a hybrid car. It can be said that plug-in hybrids are the ideal "compromise" between fuel vehicles and pure electric vehicles. But now, with eighty or ninety thousand yuan of pure trams, the range is easily and directly 400-500 kilometers, and the charging stations are full of the world. And this year, BYD also launched flash charging technology, which directly achieved nine minutes of charging and a range of hundreds of kilometers. The original plug-in hybrid vehicle, which can be sweet and salty, has obvious disadvantages. It has a short pure electric range and a complete fuel vehicle system on its back, which not only increases energy consumption, but also costs an extra maintenance fee every year. So, plug-in hybrids, consumers' preferences, have shifted to pure trams. Taking New Energy-Goby-Dick as an example, compared with the same period last year, no matter which month this year, the sales volume of plug-in hybrids has basically been cut. BYD Plug-in Hybrid Vehicle Sales Change Month 2025 2026 Growth 1 119902 34893-71% 2 103683 35974-65% 3 132787 59165-55% 4 118107 55244-53% 5 133868 70800-47% 6 168383 80761-52% Data source: FMC; domestic terminal retail volume Brand sales are widely differentiated Does that mean that plug-in hybrid vehicles have no future? I can't say that yet. There are also many factors affecting the high decline of BYD's plug-in hybrid vehicles. In addition to the high sales base due to many subsidies last year, it launched flash charging at the beginning of this year, and the competitiveness of pure electric vehicles has been further enhanced. To put it bluntly, BYD's flash charge directly depressed the tonic anxiety. After all, most people buy a car, that is, they go to work, take over the baby, and drive in the city. If at the end of this year, BYD's 20,000 flash charging stations are fully rolled out in China, they will be fully charged in 5 minutes and filled in 9 minutes. As a consumer, are you still considering plugging in a hybrid car? From here, we can also see that the more advanced the battery technology, the more obvious it will be to suppress the sales of plug-in hybrids in the mid-range and economical markets. Another change is that the plug-in hybrid market has also entered a period of differentiation. Focusing on high-end brands, sales continued to rise in the first half of this year, such as Formula Leopard and Buick, with sales growth rates of 151% and 90%, respectively. Among them, the sales of Formula Leopard soared, mainly because the titanium 7 with a price of nearly 200,000 sold well; Buick relied on the Zenith family with a price of 400,000, and the Buick GL8 new energy with a price of about 200,000, these two models. Ji Krypton relies on the 350,000-strong Ji Krypton 8X and 9X, which surged this year and ranked third in sales. It can be seen that the high-end plug-in hybrid models are indeed very fragrant. And Lingke, Lantu Automobile, Wei Brand, these independent high-end brands, the performance is not bad, all have a 10% to 20% increase. The Volkswagen economic brand, on the other hand, was not so lucky, and the overall decline was obvious. For example, Geely Galaxy fell by 20% and Chang 'an Qiyuan fell by 10%. Sales of plug-in hybrid vehicles by brand Top10 Brand name 2025H1 2026H1 Growth rate BYD 776730 336837 -57% Geely Galaxy 159970 128586 -20% Formula Leopard 40083 100526 151% Polar Krypton 57947 - Link 45705 52838 16% Tengpo 71493 44760 -37% Lantu Automobile 34268 42316 23% Buick 22142 41980 90% Chang 'an Qiyuan 45921 41537 -10% Wei Brand 32847 40828 24% Data source: The Federation; In summary, the domestic terminal retail sales volume is that the high-end plug-in hybrid vehicles are still in the market. But consumers no longer like economical plug-in hybrids. Finally, let's do a little research. Assuming you have a budget of 100,000, would you consider plugging in a hybrid vehicle? You can leave comments in the comments to see how many people are still there and are willing to buy a plug-in hybrid car.