On October 7, Chery Automobile issued the latest announcement: In order to comprehensively promote the implementation of the Chery Automobile Globalization 3.0 strategy, the main brand of Chery was integrated into the global market system, and Zhang Guibing, the executive vice president, was directly in charge of the domestic business group of the Chery brand. At the same time, in order to build a global 3.0 "one-chess" system, Zhang Guibing is also in charge of the Global Modeling and Design Center, the Global Human Resources Center, the Global Legal Center, the Global Spare Parts Ecology Business Department, Anhui Moka Zhichuang Robot Technology Co., Ltd., etc., and also serves as the general manager of the international business group, the director of the Marketing and Marketing Management Committee, the executive deputy director of the Safety and Environmental Protection Committee, and the director of the Process Change Management Committee. Li Xueyong's announcement also made it clear that in order to grow and strengthen the JETTU brand, Li Xueyong, executive vice president, was in charge of the JETTU brand division, focusing on promoting the high-end development of the JETTU brand and creating a more globally competitive off-road brand. Li Xueyong is also in charge of the corporate public relations department, concurrently serving as the executive deputy director of the marketing and marketing management committee, doing a good job in supporting the marketing services of the domestic market of Globalization 3.0 strategy, and promoting the brand image construction of globalized enterprises. Zhang Guozhong This is after the adjustment of Zhang Guozhong and Zhang Guibing on September 23 (Zhang Guozhong was transferred to be the executive vice president of Chery Holding Group Co., Ltd. and Zhang Guibing served as the executive vice president of Chery Automobile Co., Ltd.), the Chery Globalization 3.0 organizational formation has fallen again. If the September adjustment further clarifies the Group's coordination and overall management, this round clarifies two main lines: First, the main brand of Chery is integrated into the global market system to strengthen domestic and international integration; second, it focuses on the high-end of JETU, and makes the characteristic brands bigger and stronger. In the strategic logic of Chery, Globalization 3.0 does not just sell cars to more countries, but a whole system "integrates and takes root". This time, the main brand of Chery was incorporated into the global market system, and Zhang Guibing was directly in charge of the domestic business group and coordinated the global related system, which was conducive to the unified layout and coordinated operation at home and abroad. Jetailer's current hardcore cross-country, “square box” circuit is a global hotspot. Li Xueyong once led Jietu to accurately position "Travel +" and grew from a blank sheet of paper to a dark horse in the car market. This division of labor adjustment is to further enlarge and strengthen the characteristic brand of JETU and seize the global off-road mentality. At the same time, Li Xue used his rich experience in domestic marketing and corporate brand image construction, and will provide strong support for the deepening of the globalization 3.0 strategy by taking charge of the corporate public relations department and serving as the executive deputy director of the marketing and marketing management committee. This layout is mainly to lead the global marketing, human resources, ecological services, laws and regulations and other systems to work together, and to integrate the two domestic and international markets and two resources more efficiently. It can also be seen that Chery is in the next big game of globalization 3.0 - not a single breakthrough, but a systematization and a game of chess. In the first three quarters, Chery Group sold a total of 2,206,789 vehicles, an increase of 9.9% year-on-year, a record high in the same period; exported a total of 1,551,178 vehicles, an increase of 65.6% year-on-year, surpassing the total export volume of the whole year last year, and continuously refreshed the record of China's automobile exports; new energy sales volume was 858,524 vehicles, an increase of 46.1% year-on-year, and the wholesale volume ranked among the top three in the industry. (Compiled/Auto House Changqing Lin).