Recently, BMW released its Q2 2026 results and said that BMW is at a critical stage of product and technology transformation: on the one hand, it continues to focus on domestic consumer demand, continuously improves the competitiveness of existing core products, and consolidates the advantages of key market segments; on the other hand, the research and development, testing and production of next-generation product and technology architecture are being comprehensively promoted. At the same time, BMW continues to improve its local R&D capabilities, local decision-making efficiency, and innovation capabilities for the Chinese market, aiming to respond to changes in the Chinese market and user needs in a more agile and efficient manner. In terms of individual products, as one of the core products of the BMW brand, the BMW 3 Series still maintains a strong market appeal. With the balance of driving pleasure, luxury quality and practicality, the 3 Series has ranked first in the sales of China's luxury midsize sedan segment for 20 consecutive months. The 2026 BMW 3 Series launched this year has been further upgraded around the needs of Chinese users, and has continued to improve in terms of comfort configuration, smart experience and luxury quality. The launch of China's exclusive Malay special edition models also reflects BMW's in-depth understanding of the needs of the local market. In addition, the M-Series continues to unleash strong growth momentum. In the first half of this year, BMW M sales in the Chinese market increased by 8.9% year-on-year. This result once again confirms the irreplaceable appeal of driving pleasure for those who truly love to drive. On the track, BMW M has also achieved many successes this year. In the 24 Hours of Le Mans, the BMW M team won the runner-up with stable and strong performance; in the Spa 6 Hours of Endurance, the BMW M Hybrid V8 car won the runner-up with overwhelming strength to show the king. In the new generation, BMW's strategic anchor point "New Generation" in the next decade is an important result of BMW's long-term strategic layout. In the global market, the new BMW iX3 has been very popular since its launch in September last year, and the cumulative order in the European market is moving towards the milestone of 100,000 units. In China, the new long-wheelbase version of the BMW iX3 is now in the final stage of pre-production testing. In the Qinghai real-life endurance test in May this year, the new car still retained 2% of the power reserve after more than 800 kilometers of endurance. The new generation BMW iX3 Long Wheelbase Edition will be officially pre-sold at the Chengdu Auto Show in August this year. The subsequent launch of the new BMW i3 Long Wheelbase Edition will also further enrich BMW's next-generation product lineup and bring more options to Chinese consumers. Not long ago, the BMW Shenyang production base ushered in an important milestone of the 7 millionth vehicle offline. As one of the world's largest production bases of the BMW Group, Shenyang has become an important innovation center integrating R&D, production, procurement and supply chain. At the same time, BMW has continued to deepen the construction of the local R&D system, continuously improved its local innovation capabilities, and established long-term mutual trust and win-win cooperation with Chinese partners. (Compiler/AutoHome graduated).