On July 9, Rolls-Royce released a special edition of Savile Row. The design details and craftsmanship of the new car are inspired by Savile Row, London's high-custom clothing mecca. The exterior is Midnight Sapphire with English White bicolor body, the interior is decorated with Navy Blue leather and complemented by Selby Grey routing process. At the same time, the interior uses the most complex single embroidery work in the history of the brand, and the handmade work created by 250000 needle embroidery and 1830 meter embroidery thread reproduces the colorful lining of the suit jacket. To understand, the new car will be unveiled at the Goodwood Speed Festival in 2026. Inspired by the classic blend of blue navy suits and white dress shirts, the Gusto “Savile Street” exterior colour scheme was championed by Beau Brummell in the early 19th century. He is not only a close friend of the Regent and a leading figure in London's high society, but is also recognized as the father of modern menswear. His preference for elegant tailoring and calm colors attracted London's best tailors to Savile Street, thus creating the street's legendary status. As a result, the Gusto “Savile Street” exterior features a Bespoke Premium Midnight Gem Blue and English White bi-color livery. At the same time, in the traditional hand-painted waistline position, the Bespoke advanced customization department introduces a hand-painted silver feature line. This slender and eye-catching accent line is not used to divide the bicolor area, but is cleverly embedded in the English white color gamut on the upper part of the body, which contrasts with the white shirt. Ghost “Savile Street” features polished wheels in a 22-inch nine-spoke section and features a rim center cap in the same color as the body. The cockpit design continues the bespoke menswear theme, and many details are presented in reference to the advanced garment making process. Inside the rear central armrest, there is a custom embroidery patterned on the square trees of the Goodwood Rolls-Royce headquarters courtyard and their projected top view, referencing the hidden decorative technique of the colorful lining of the custom suit. The embroidery uses a needle method developed exclusively for the model, simulating the intertwined texture of fabric yarns, giving the leather surface a visual effect of fabric weaving. According to official reports, this is the most complex single embroidery work in the history of the Rolls-Royce brand, using seven colors, which took 9 hours to make, with a total of 250,000 stitches and a total length of 1830 meters. The seats are in navy blue and polar white bicolor leather, the carpet, lambswool floor mats and seat belts are in navy blue, and the seats and door trim, contrasting stitching and double R logo embroidery are in Selby gray. For the first time, a Selby grey vertical pinstripe stitch inspired by a pinstriped suit is applied to the seat, aligned with the seat geometry and framed by a grey band. The white inserts in the middle of the seat back refer to the visual effect of the white scarf in the chest pocket of the suit, and each insert uses a tone-on-tone two-way stitch method, with a total of more than 16,600 stitches, simulating the longitude and weft texture of the fabric. The instrument panel, steering wheel spokes, and the upper part of the door are equipped with open-hole white wood panels, and the central armrest cover is decorated with black wood panels. As a reference, Rolls-Royce has a long history with Savile Street in London. The term “Bespoke” was first associated with the Savile Street menswear bespoke industry, meaning that the fabric has been booked by a specific customer. For Rolls-Royce, the bespoke business is a core part of the brand, covering the individual needs of the design and engineering process. In 1905, Rolls-Royce opened its first exhibition hall on Condit Street in London's Mayfair district, close to Savile Street. Charles Rouse, co-founder of the brand, often participates in test drives in the area. Public information shows that during his studies in Cambridge, he was nicknamed "Dirty Rolls" because his clothes were contaminated with engine oil, but he always dressed regularly on formal occasions, including details such as vests and silver pocket watches. Due to the proximity of the showroom, Rolls and the early clientele were exposed to the Savile Street bespoke tradition. During the design process of the customized version of Gustav Savile Street, the Rolls-Royce Customization Department consulted with Savile Street industry experts, which was eventually completed by a team of designers, engineers and craftsmen in the brand, and the relevant design details echoed the historical relationship between the two. (Compiled by Automobile House Yue Changxing).