Mercedes-Benz, hurry! On July 8, the new Mercedes-Benz GLC pure-electric version was officially launched in China. However, this time, Mercedes-Benz changed the subtlety and reservedness of the "century-old brand" in the past, and the marketing style became extremely aggressive, straightforward and radical. I can tell by three details. The first is the smart section of the official website. Previously, the promotion of pure electric CLA also focused on the "very Mercedes-Benz" tone and took the brand texture route. And with the new GLC pure electricity, Mercedes-Benz no longer paves the way, no longer implicitly, and directly declares itself to be among the "first echelon of intelligent performance". The posture is very clear: tell all consumers that Mercedes-Benz today knows both intelligence and pure electricity. Secondly, this conference reserved on-site places for college entrance examination candidates. Many people wonder: even if you drive a Mercedes at home, 18-year-old students basically do not have the ability to buy a car, what is the meaning of this? Mercedes-Benz's intention is very clear: for the post-00s young people, they are more familiar with new influential car companies such as Xiaomi and NiO, and the recognition of traditional luxury brands Mercedes-Benz is fading in their hearts. Mercedes-Benz hopes to firmly grasp the recognition of the new generation of users and lay out the future market in advance through young brand interaction. Finally, pricing, this time Mercedes-Benz is no longer a guide price, pricing is very pragmatic. From the point of view of product configuration, the new pure electric GLC takes out the technical background of Mercedes-Benz: the wheelbase is extended, the body size is upgraded, the power performance is greatly improved, and high-end configurations such as air suspension, rear wheel steering, a large screen of one meter larger than Maybach size, and the sound of Berlin are all equipped. However, even with the current overall increase in vehicle manufacturing costs, the price of this generation's pure electric gold version, that is, the five high-end models, is lower than the previous generation's low-fuel entry version. It is not difficult to see that Mercedes-Benz really wants to sprint into the new energy market. Back to the professional core of our smart car studio: the new Mercedes-Benz GLC pure electricity, what is the real level of intelligence? In a nutshell: At the mainstream level, but not at the top of the industry. At the intelligent driving level, like the Audi E7X and BMW iX3, Mercedes-Benz is also fully equipped with the Momenta intelligent driving solution - yes, it is the Momenta that recently completed the IPO, Mercedes-Benz is one of its earliest investors, and the two sides have deep roots in cooperation. At present, the cumulative loading capacity of Momenta City Pilot has exceeded 1 million units. The technology has been verified by a large number of markets and has a high degree of maturity. The core advantages of the brand are very clear: relying on moderate computing power hardware, it can achieve a smooth and stable intellectual driving experience, and the overall reliability is good. According to the official plan, the latest R7 intelligent driving model will be launched in the second half of this year, and the intelligent driving function from the parking space to the parking space will be opened up at that time. The safety, traffic efficiency, and driving comfort of the entire vehicle will usher in a comprehensive upgrade. In other words, there is basically no need to worry about the basic smart driving experience of the new GLC pure electricity. Many people are wondering why Mercedes-Benz's Momenta program is not equipped with lidar? There is no need to worry about this. Under Momenta's technical architecture, lidar is not a mandatory configuration. Even without lidar, the core capabilities of high-speed vehicles and urban pilotage will hardly be affected, and there will be no difference in daily use experience. At the smart cockpit level, the new car is equipped with the 8295 flagship chip, and at the same time, it is connected to the in-vehicle voice assistant optimized by the bean bag model. Combined with our previous experience, the basic functions of the cockpit are smooth and easy to use, and the voice interaction is sensitive, which can be said to be a little surprise. However, we do not have to expect too much from its intelligent innovation capabilities. As the work of traditional manufacturers, this GLC pure electric does not reserve sufficient hardware and functional redundancy for cutting-edge interactive concepts such as physical AI and embodied intelligence. Therefore, it does not count as brilliant in terms of the funness and playability of intelligent interaction. Since the beginning of this year, the penetration rate of domestic new energy vehicles has continued to exceed 60%, the market share of fuel vehicles has continued to be squeezed, and Mercedes-Benz's fuel vehicle sales have also continued to be under pressure. For this reason, Mercedes-Benz has high hopes for the new GLC pure electric, hoping that this model will become popular and replace the fuel version of GLC, becoming the sales ballast stone of the brand's new energy era. However, from the point of view of the competitive pattern, the breakout pressure of GLC Pure Electric is huge: there are strong blocking roads for popular models such as Xiaomi YU7, Tesla Model Y, and ideal i6 in front, and there are strong models such as boundary M6 and extreme krypton 7X in the rear. The market competition is hot. However, as a century-old luxury brand, Mercedes-Benz's core brand tone and hard power are still online. The classic luxury design language, the immersive cockpit atmosphere, the top-level material workmanship, the solid chassis adjustment, the rigorous vehicle verification system, and the mature and reliable after-sales reputation are the core barriers that distinguish it from the new forces. Can these traditional luxury advantages make the new GLC pure electric power in the new energy market to help Mercedes-Benz return to the top? A more straightforward question: smart online, stronger configuration, more luxurious, more affordable pricing, but no new forces standard refrigerators, color TVs and other Internet celebrity configurations of Mercedes GLC pure electricity, will you pay? Leave your thoughts in the comments section. If you want to see our full smart experience of testing GLC pure electricity, you can also register in the comments section. This is the smart car studio where Zhou Zhi started broadcasting. We will see you next time.