KFC x BYD Car Machine Mini Program Ordering Experience.
With the development of new energy vehicles becoming more and more mature, the focus nowadays is not only on the long life and fast charging, but also on whether the vehicle can be truly integrated into daily life. In the past two years, many car companies have begun to create an intelligent ecology around the user's life scenarios, hoping to move navigation, payment, catering, shopping and other services to the car and machine, so that the car is not only a vehicle, but also a mobile living space. BYD's cooperation with KFC China is a representative case. In April 2026, BYD and KFC China formally reached a strategic cooperation. In addition to promoting new energy models in logistics, distribution, store operations and other aspects in the future, the two sides also plan to lay out BYD flash charging piles in more KFC stores to create a one-stop service scene of "charging + dining". At the same time, BYD also connected to the KFC ordering service, hoping to allow users to complete the order in the car, pick up the order directly from the store, and synchronize the recharging and dining. Many people see this cooperation, the first reaction may be to use the time of the vehicle charging in the high-speed service area for a meal during a long trip. But in my opinion, what this model really suits is not long-distance travel, but fragmented energy in daily life. The reason is very simple. The models that support flash charging now have good endurance performance. Once fully charged, a normal commute to work can basically meet the needs of a week or so. Therefore, instead of setting aside time for refueling, it is better to integrate charging into the daily rhythm of life. For example, if you go to breakfast, lunch on weekdays, or dinner with family and friends on the weekend, park your car at a KFC store equipped with flash charging piles. During the ten minutes of ordering and eating, the vehicle also completed a high-efficiency recharge, and when the meal was ready to leave, the electricity was basically replenished. The whole process takes almost no extra time of its own, turning the one thing that needs to be done alone into a natural part of life. I think this is the real value of the "charging + dining" scene. However, the number of KFC stores supporting BYD Flash Charging in Beijing is still relatively limited. Taking my neighborhood of Zhongguancun in Haidian District as an example, there are currently no stores equipped with flash charging piles, so this time we mainly experienced the KFC ordering function on the car side. First of all, let's talk about the place where it is done better. The highlight of the entire ordering process is the voice interaction experience. Users only need to wake up the voice assistant and directly tell it what they want to eat, it can quickly identify and complete the order, the entire recognition rate and execution efficiency are relatively high, basically no manual operation. In addition, it also supports adjustments to the contents of the package. If the snacks or beverages in the package do not suit your taste, you can also modify them directly through voice. For example, replacing egg tarts with fries and Coke with Jiuzhen fruit juice requires only one sentence, and the system can automatically complete the replacement without re-entering the menu item by item. This is indeed more convenient than traditional car and machine operation, and also makes the entire ordering process more natural. Of course, there are still many areas where this set of features can continue to be optimized. First of all, even if the vehicle is already in P gear and parked, the driver still does not have a complete and intuitive ordering interface like the mobile applet. When a restaurant is currently selected, the page will only show items that the user has already selected by voice, and will not show all items available at that store. Therefore, if you want to see new products, discounted packages, or browse other items, it is not straightforward at this time. This also means that the applet on the driver side is more like a voice ordering tool than a complete ordering platform, with a relatively limited variety of dishes and not enough freedom to match the package. If you can open a complete menu page in the parking state of the vehicle in the future, support browsing all items, viewing promotions, freely matching packages, and combined with voice operations, the overall experience will be more complete and more in line with the user's usage habits. In addition, there is currently a lack of deeper linkage between the car-machine applet and the on-board map. For example, when we initiate navigation in a car and set a KFC store as a waypoint along the way, the system can accurately plan the route and navigate to the corresponding store, but it will not automatically enter the ordering page of this store. Users will still need to reopen the KFC applet and search for the restaurant again before they can start ordering, which means that navigation and ordering are currently two separate functions. If we can automatically match the corresponding store according to the navigation destination in the future, and enter the ordering page of the store with one click, and even proactively remind users whether to place orders in advance a few minutes before the expected arrival, the whole process from navigation, ordering, picking up and charging will be more coherent, and the linkage between the smart ecology will be truly realized. Overall, the direction of BYD's cooperation with KFC China this time is still worthy of affirmation. What it really wants to do is to merge charging, navigation, catering and lifestyle services into the same use scenario, so that users can use the fragmentation time in daily life to complete recharging, rather than spending time specifically for charging. Although there is still some room for improvement in both the driver-side function and map linkage, if we can continue to improve through OTA in the future, this "charging by eating, charging by eating" approach will indeed have the opportunity to become a more natural and efficient living experience for new energy vehicles in the future. (Photo/text/Li Mingchen, the car house).