Car companies are impacting the high-end market, the third row is still 10 years away, and the high profit of large cars is the consensus of car companies at present.

The impact on the high-end market has been one of the goals of China's automotive industry in recent years. During the Beijing Auto Show in 2026, independent brands continued to show strong "high-end" momentum. There is a market for big cars, and high profits are the consensus to build big cars now. The "big three rows" SUV is also known as the "big three rows" in China. In the era of fuel vehicles, such products are almost linked to large displacement, and the cost of purchasing and using cars is high. The rear experience is also limited by the mechanical structure of traditional fuel vehicles. NEVs have greatly reduced the threshold for large SUVs, and the space that can accommodate "large sofas for refrigerators and color TVs" is more in line with the demand of Chinese households for car purchases. Ideal Cars has successfully opened up the family car segment with six SUV models, which has attracted market-wide competitors. Since 2025, a large number of large SUVs have entered the market. This fire is burning more and more in 2026, and a number of products such as NiO ES9 (parameter | inquiry), Krypton 8X and the ideal new L9 have been launched in the near future. Cui Dongshu, secretary-general of the National Passenger Vehicle Market Information Joint Association, recently proposed that the "big three rows" will be on fire in China for another ten years. Almost all of BYD's new products are anchored in the mid-to-high-end market. During the Beijing Auto Show, BYD, the leader in new energy vehicles, released and displayed a number of products to anchor the mid-to-high-end market, including the SUV Datang and Sea Lion 08, as well as new products such as the car Seal 08. BYD's Tengchang sub-brand also exhibited the convertible electric supercar Tengchang Z, and another sub-brand, Formula Leopard, released a new sedan series Formula S and sports car series Formula X, and the brand also updated its product line. Tengchi and Formula Leopard mainly focus on the mid-to-high-end market, and look up to position ultra-luxury brands, which are the main carriers of BYD's "Rushing High". The new influential brands are all in the "high-end", featuring large SUVs, ideal cars for hunting, NiO and Xiaopeng, all of which exhibit new large-size SUV models. Traditional independent brands such as FAW Red Flag, Geely's Ji Krypton Automobile, and Great Wall's Wei Brand Automobile all showcase new products positioning the mid-to-high-end market at the auto show. Cui Dongshu, Secretary-General of the "Association of Passengers", believes that the competitiveness of traditional high-end fuel vehicles has continued to decline, and new energy models have significantly improved high-end self-confidence by virtue of technological advantages, which is the most prominent pattern change in the 2026 Beijing Auto Show. Large SUVs are becoming the main battleground for a new round of competition in China's new energy vehicles; in addition, subdivision tracks such as hunting and loading vehicles and station wagons are also attracting many car companies because of their ability to play a differentiated role. In recent years, in the domestic automobile market, independent brands have completed the anti-supervision of foreign brands in terms of sales volume, which has become an absolute mainstream. According to the statistics of the Vehicle Association, the share of independent brands will reach 65.3% in 2025. In 2020, the share of independent brands will be only 35.7%. The performance of independent brands in different price segments has not been consistent. The share of independent brands has increased in the past two years, mainly due to the strong performance in the price segment of 50,000 to 150,000 yuan. Mass market user loyalty is low, car companies need to continue to carry out price competition, and profitability is under pressure. In the first half of 2025, the share of independent brands in the above price segment is as high as 70.6%, but the growth rate is slowing down, and the market is gradually entering the stock competition; in the price band of more than 150,000 yuan, the share of independent brands is still less than 50%. High prices often mean lucrative profits. According to market data in 2024, Minsheng Securities estimates that the price band sales of 50,000 to 150,000 yuan will be about 11 million to 12 million vehicles, with a total profit of about 50 billion to 60 billion yuan. In contrast, the sales volume of the price band of 150,000 to 250,000 yuan is only half of the price band of 50,000 to 150,000 yuan, but the total profit is almost equivalent; the annual sales volume of the price band of more than 250,000 yuan is only about 4 million, and the profit volume reaches 80 billion yuan. This means that if carmakers can achieve breakthroughs in higher price bands, they can open up new profitability space. The automobile market has been "inner roll" for many years. According to Cui Dongshu's calculation, the profit margin of the automobile industry is only 4.1% in 2025, which is at an all-time low. In March 2026, the profit margin of the automobile industry fell further to 3.7%. On the other hand, the car market faces factors such as the adjustment of the "two new" policies and the increase in the price of upstream raw materials, which will only make it more difficult to fight the low-end market. After the adjustment of the 2026 subsidy policy, it is not conducive to the low-end models. In 2026, the competent authorities adjusted the "old for new" policy of the car, and the upper limit of the subsidy amount was consistent with that in 2025, but the specific subsidy amount was adjusted to be linked to the car price proportionally. Adjusted to the detriment of the low-end automotive market. Car companies hope to improve profits by "rushing to the high-end", and the phenomenon of large SUV models and hunting and loading may also bring new "inner rolls". Taking the large-size SUV market as an example, a large number of "big six seats" and "big three rows" have entered the market since 2025. The fire is burning hotter and hotter in 2026. Li Yanwei, an expert member of the China Automobile Circulation Association, said on social media that the track has gathered more than 30 products in combination with the listed models for sale and the preliminary statistics of new cars released at the Beijing Auto Show. He believes that intensive product placement directly leads to a serious oversupply in this segment of the market. The actual market capacity of large SUVs is limited, and in the end, many brands may have to fight for the price and flood into this circuit. In the end, there is a high probability that they will still have to "spell the price" and fall into the "high-end inner roll" or even the "flagship inner roll". The hunting and loading market may also come under pressure. During the Beijing Auto Show, Guangzhou Automobile Group and Huawei jointly created Inspiration, as well as Chery Xingtu, Formula Leopard and other brands showcased hunting products that are planned to be listed in the future. Changan Motor's Avita, as well as brands such as Shangjie, a partnership between Huawei Terminal and SAIC, just released hunting products on the eve of the Beijing Auto Show. Short comment: Hunting trucks are niche models, and specific user preferences can support a certain premium; but niche attributes also mean that their market capacity may be limited. In 2025, the best-selling hunting trucks in the domestic market will only sell thousands of units per month. Too many car companies have flooded into the car market, and the end result may still be a price war, and profits will be diluted.