On July 29, we learned from the official of the MG brand that its new medium-sized sedan, the MG 07, was officially pre-sold, with a total of 5 configurations, with a pre-sale price range of 125,900 yuan to 165,900 yuan. The new car will be officially launched in late August, of which the 650 version will be delivered at the end of August, and the 845 version will be delivered in October. The car is based on SAIC's new-generation new energy platform and has a battery life of 845km and supports 5C fast charging. For the detailed pre-sale price of the new car, please see the following figure: MG 07 official pre-sale price Model pre-sale price (10,000 yuan) 650 comfort edition 12.59 610 lidar edition 13.59 610 flagship edition 14.59 845 lidar edition 15.59 845 flagship edition 16.59 Guerlain limited edition ● new car features appearance, the car adopts a new design style, star ring type through the lamp group with large lamp groups on both sides, so that it has a good recognition. At the same time, the front of the car has an integrated stamping clam cover and a 168L front compartment. In terms of color scheme, the car is available in Morello Purple, Notting Grey, Oxford Blue, Milia Pink, California Blue and Salt Lake White. From the side of the body, the car uses a semi-hidden door handle, frameless doors, matched with a two-color rim shape and yellow brake calipers, which is in line with the aesthetics of today's young consumers. In the tail, it uses a through-type tail light group and a 5-speed adjustable electric spoiler, and under it is equipped with the MG brand logo, which has a good visual hierarchy. In terms of dimensions, it has a length, width and height of 4886mm/1900mm/1478mm and a wheelbase of 2825mm, respectively, and is positioned for medium-sized cars. Inside, the car features a wrap-around cockpit design, a full LCD meter, a 15.6-inch floating center control screen, a built-in 8295P cockpit chip, and an inspired OS system. In other configurations, the driver's seat is equipped with self-adjusting heating, ventilation, and the passenger has a queen zero-gravity seat, in addition to a panoramic skylight, rear seat ventilation, heating, a multi-function makeup table, and a 21-speaker sound system. In addition, the car will be available in white violet and royal blue themed colors to meet the aesthetic needs of more users. At the driver assistance level, the MG 07 will be equipped with a lidar, using the Momenta R7 enhanced world model program + X7 self-developed large model dedicated chip. In terms of power, the car will be available in both pure electric and plug-in hybrid versions. The former is built with an 800V platform, and the whole system is equipped with a permanent magnet synchronous front drive motor. The maximum power is 176 kilowatts and 235 kilowatts, respectively, depending on the model, and the peak torque is 300 Nm and 350 Nm. In terms of batteries, depending on the configuration, it will provide 67 kWh and 91 kWh battery packs, corresponding to pure battery range of 650 km, 610 km and 845 km. The plug-in version is equipped with a 1.5L engine with a maximum power of 82 kilowatts, a maximum drive motor power of 152 kilowatts, and a WLTC pure battery life of 185 kilometers. It is worth mentioning that its pure electric version accelerates from 0-100km/h to 5 seconds. At present,● the medium-sized new energy sedan market is in a battlefield. In addition to new forces, traditional car companies and overseas brands have been laid out, with the intention of gaining a share. With the opening of the pre-sale of the MG 07, it will compete with the same-sized and similarly priced Polar Fox Alpha S5, Mazda EZ-6, BYD Seal 07 DM-i, LinkedIn 07 EM-P and other models. At the same time, due to pricing, it also has a dislocated competitive relationship with Toyota Corolla, Lei Ling and other models. Compared with the many competitors with good strength mentioned above, the pressure placed on MG 07 is indeed not small, but fortunately, the famous brand has been cultivating the market for many years, and it can usher in good product attention with a good brand reputation and user stickiness. The ● editorial review can be said that the MG brand aims at the needs of young users, meets market expectations, and further consolidates the core competitiveness of the product by providing high-end intelligent driving, 800V high-voltage platform, and rich appearance and interior color matching options for the MG 07. At the same time, it relies on the pre-sale price range covered up and down and a clear configuration gradient, which has the competitive space to impact the same level and squeeze down the compact market. Okay, what do you think of this MG 07? Did the pre-sale price you posted today match your mental expectations? Discuss in the comments section. (Wen/Auto Home Zhou Yi).