With the 2026 US-Canada-Mexico World Cup igniting a global football craze, BYD Ocean Network's momentum has set off a green carnival. Following the successful landing of the two tournaments in 2024 and 2025, the 2026 BYD Marine Super Soccer League (Hai Chao League) kicks off as scheduled. After many war zones across the country, the finals ushered in a peak matchup; this car owner football event built for three consecutive years has already evolved from a single marketing campaign to an exclusive cultural IP. At the same time, after the official launch of the new flagship car Seal 08, the market continued to sell hotly, and the product reputation and brand popularity went up in both directions, confirming the two-wheel-driven development path of BYD Ocean Network's "product strength + cultural marketing". As the global partner of Manchester City Football Club and the chief partner of the 2026 US-Canada World Cup Xiaohongshu broadcast, BYD Ocean Network continues to bind the top football IP, integrating the enthusiasm of football competition and teamwork spirit with the core of the brand's rejuvenation. Football breaks down the barriers of the circle, builds bridges between brands, car owners and the media, continues to deepen the emotional resonance of users, and consolidates the public's recognition of the value of the ocean network. Peak Lvyin duel, the stadium writing love and hard work This Super League national finals gathered four car owners who broke through from each war zone to start the ultimate battle. Running to steal, acquiescing, and striking from the door, the scene was a thrilling competitive moment, and the fixed speed and passion collided. The competitive kernel of never giving up and working together on the green field resonates with the value proposition of OceanNet that is actively upward and forging ahead. In addition to the driver's peak hegemony, the event specially set up a friendly match between the media representative team and the Ocean Network executive team. Remove the identity tag, and everyone becomes a football enthusiast. Winning and losing are no longer the only goals. This fun duel fully demonstrates the sincere temperature of Ocean Network's frank communication and play with media partners. At the event, BYD Seal 08 debuted as the official designated car of the event. The Ocean Aesthetics 2.0 design language shapes a dynamic and fluid coupe posture that complements the warm and bloody atmosphere of the arena. Since the launch of the new car, the market heat has continued to climb, and a large number of orders have been harvested in a short period of time. With the 800V high-voltage flash charging platform, the longest 905km pure battery life, the full range of cloud - A dual-cavity air suspension, the high-end assisted driving of the Celestial Eye lidar, and other over-the-horizon configurations, the seal 08 sold from 196,900 accurately hit the demand of the 200,000-class flagship family car market, becoming a market segment explosion. In and out of the arena, the product concept represented by Seal 08 represents excellence and continuous breakthroughs, which perfectly echoes the pursuit of the ultimate competitive spirit on the football field. Three years of continuous cultivation: Hai Chao League, from the evolution of marketing activities to cultural IP retrospective development trajectory, Hai Chao League has completed a three-year leap: from the first offline car owner activity, it has grown into an independent brand automobile sports culture IP with a complete race system, stable participants and a loyal fan community. Adhering to the idea of long-termism, BYD Ocean Network jumped out of the short-term traffic thinking and took football as the link to build a lasting emotional connection between the brand and users, becoming a typical sample of the construction of the automotive industry culture. The team on the green field cooperates and competes for each ball, reflecting the philosophy of continuous deep plowing technology and polishing products at home and abroad. Players go all out for victory, and the R&D team continues to tackle the product experience; the stadium pursues synergy and common progress, and the brand adheres to technical benefits. The common spirit of hard work, collaboration, and breakthroughs unites the love of football with the spirit of carmakers. Relying on a series of layouts such as the Super League, Manchester City Club cooperation, and World Cup event linkage, BYD Ocean Net has stepped out of the new paradigm of "sports + automobiles" cross-border circle breaking. Unlike pure online IP exposure, the Hyper League has transformed football from an event on the screen to an offline experience that owners can personally participate in and share, effectively breaking down circle barriers and providing a reference innovation path for cross-border cultural marketing of Chinese automobile brands. Reconstructing user relationships: From the car purchase transaction to the emotional community in the Hai Chao League, the owner is no longer a bystander of the brand, but the absolute protagonist of the event. The event reconstructed the traditional buying and selling relationship between car companies and users, so that car owners from all walks of life from all over the country can gather for football. On the court are competitive opponents, and under the court are close friends and acquaintances. The event builds a cross-regional and cross-loop social scene for car owners, and continues to cultivate a community of ocean network car owners with temperature and a high sense of belonging. Many car owners have known each other through successive maritime super leagues, communicating offline with their car experience and traveling together by car. The vibrancy of the community is also transmitted to product market performance. A large number of old marine car hosts continue to pay attention to Seal 08. Many car owners take the initiative to come to the store to experience and recommend relatives and friends to buy. The user's heartfelt recognition is an important cornerstone that Seal 08 can quickly sell and harvest the market. A green feast came to an end, but the journey of love never stopped. Departing from the sea, teeing off to the world, the 2026 BYD Marine Super Soccer League is not only a football event, but also a vivid expression of the brand concept of BYD Marine.