Ferrari's first mass-produced all-electric model, the Luce, has been controversial since its launch in late May, making it the most controversial new Ferrari in recent years. And almost got a negative evaluation: the design was collectively touted by fans around the world, and even the former Ferrari chairman publicly said that it did not deserve to hang the Prancing Horse badge, and the brand's share price fell by more than 8% after its debut. But none of the controversies appear to have affected the car's market performance. According to people familiar with the matter, Ferrari set a sales target for Luce of less than 500 units in the first year, and all were booked only two months after the release, although the price of the car was as high as 550,000 euros (about 4.34 million yuan) before tax. Unlike the previous strategy of making new supercar products available to old collectors first, Ferrari explicitly requires dealers not to pressure traditional collectors to sell Luce, and the core target audience is China's high-net-worth buyers, as well as the new enthusiasts of the technology industry in areas with high electric vehicle popularity such as Silicon Valley. The effect of this differentiated customer group strategy is remarkable. At present, the demand in the Chinese market is particularly prominent, and the order proportion of the US technology entrepreneur community is also considerable. According to Ferrari's long-term plan, the cumulative sales volume of Luce will reach 2,500 units by 2030, corresponding to an annual sales volume of about 600 units, accounting for only about 5% of the total annual output of the brand. Ferrari CEO Benedetto Vigna said, “The current order situation is in line with our expectations. Customers who place orders have both existing and new customers, which is also in line with our expectations. When the customer really sees the car, they are very excited and very satisfied." (Compiled by Qin Chao, Automobile House).