Beijing Auto Show comes to the joint venture brand to open new energy vehicles?

This time, it's a joint venture car. You want to kill it back? Ask yourself, if you were going to buy a car this year, would you buy a Chinese brand or a joint venture brand? Whatever your answer, the market has given the choice with real gold and silver. According to the data of the Riding Association, if 10 people buy cars in the first quarter, about 6 people will buy Chinese brands and 3 people will buy German or Japanese cars. If you only consider buying new energy vehicles, nearly 9 out of 10 people will buy Chinese-branded cars. Chinese brand cars, in just five years, "buy BBA face", "joint venture car easy to use", these stereotypes, directly lost to the Pacific. And the German and Japanese car companies that had won by leaning on the first-mover advantage in the past, these old princes finally couldn't sit still. Today, we will talk about how these veteran car companies in Germany and Japan intend to kill back. For automakers, the Beijing Auto Show is the most important communication window of the year. Everyone will take out the baby at the bottom of the pressure box. The auto show can be said to be the best mirror to observe the trend of the industry. This car show, the focus of the joint venture new car, is concentrated in the Volkswagen Group. The first large-range extension SUV of the Volkswagen brand, the ID.ERA 9X (parameter | inquiry), will be officially launched during the auto show. Do you feel a little surprised when "Volkswagen" and "Extended Range" are put together? After all, in the past, they have repeatedly hit the wall in the Chinese market. ID.ERA 9X In the first quarter of last year, only 22,000 Volkswagen-branded new energy vehicles were sold, which is okay to listen to, but you should know that this is the sales volume of 10 vehicles, with an average sales volume of each model, only more than 2000. In the first quarter of this year, more than 3,000 models were sold, which means that on average, more than 500 models were sold. Volkswagen Brand New Energy Vehicles First Quarter Sales Vehicle Series Name 2025Q1 2026Q1 ID.4 CROZZ 3721 1156 ID.4 X 4020 184 ID.6 CROZZ 184 ID.6 X 1 Volkswagen ID.3 11322 1703 Volkswagen ID.7 VIZZION 917 173 Magotan GTE Plug-in Hybrid 59 Passat New Energy 1425 141 Tandem GTE Plug-in Hybrid 1 Tiguan L New Energy 41 7 Total 21691 3364 Data Source: Taking the Federation Volkswagen, it is also pain-stricken, determined to invest in extending the range, and directly benchmarking the ideals and boundaries. More importantly, Volkswagen also partnered with momenta, a Chinese company, to launch Momenta R7's reinforcement learning world model, and began to make up for the shortcomings of intelligence. In addition to that, Volkswagen also brought the Tiguan LePro and the Passat ePro, which are also two new plug-in hybrids. FAW-Volkswagen brings ID. The first pure tram of the aura series, the Jetta brand will also release the first pure tram. Han Sanchu, executive vice president of Volkswagen China, said: "2026 is a new energy year for our products: 20 new energy models are on the market. Volkswagen Group has never had such a strong offensive in China." We can also really feel the determination of the public to fight back. I have to say that the joint venture brand is also under a lot of pressure right now. Whether it can win the rollover battle depends on the market reaction in the next few months. Of course, the joint venture cars will have to fight back, and the Chinese brands will not be idle. They will also start attacking the hinterland of the joint venture brands, that is, the high-end car market. The Tang Dynasty brought by BYD's Beijing Auto Show. The launch of this car is not only to fight against the luxury brand BBA, but also to directly target the plates of the new power brand. BYD Datang also looked up to U8. Some time ago, it rained heavily in the Middle East. A prince in the Middle East showed his U8 and showed everyone in the water what it means to be calm and calm. He was also helping to look up. Overseas, he fiercely went out of the circle once. Looking up at the U8 L launched by the Beijing Auto Show, the rear row is directly cut off to create an ultra-private four-seat space with a smart temperature-controlled bar, panoramic folding star curtain, and Dan roof with sound, making the car a private club for moving. Do you think that if you want the princes of the Middle East to be re-elected, you will choose Curinan, or will you look up to the U8 L? Looking up at the U8 L, you see that the joint venture brand must not only strive to regain its original market share, but also start to defend in the high-end car field. Joint venture vehicle intelligence or short board? Of course, in addition to the rise of competitors, if the joint venture car wants to hold the chassis, it must also make up for the shortcomings of intelligence. This show, the latest model of the BBA, is really trying to make up lessons. For example, BMW's new generation iX3, together with Momenta, customized China's intelligent driving, and jointly developed a large language model with Alibaba. For the first time, Audi's new A6L introduced Huawei's intelligent driving system, and the intelligentization of fuel vehicles cannot be left behind. Of course, there was still great uncertainty about the battle in the field of intelligent driving. Xiaopeng brought the GX this time, with a hashrate of 3000 tops. The ideal new L9, equipped with a "Mach 100" self-developed chip, has a total computing power of up to 2560TOPS. The intelligent driving of the NiO ES9 takes the "world model" route, which simply means that the car is not driving by memorizing traffic rules, but is really "understanding" the road conditions. Huawei Qiankun ads 5.0 is also a highlight this time. Anyway, in the second half of this year, the ability of advanced intelligent driving this pie will soon be known. So much to conclude, let's conclude with two sentences: the joint venture is trying to recapture the lost market, and the Chinese brand is trying to become high-end to gain more market share. Do you think it is possible for the JV to regain market share?