Beijing off-road Zhao Chenyang: Extended range is the best solution for hardcore off-road, sales and word of mouth explain everything

On April 24, 2026, the 19th Beijing International Automobile Exhibition was officially opened in the spotlight. With the theme of "leading the era, smart future", this auto show focuses on cutting-edge technologies such as intelligent driving, full-stack self-developed architecture, 800V high-voltage fast charging, and AI large model entry. During the auto show, Auto House invited Zhao Chenyang, deputy general manager of Beijing Cross-country Sales Company, to come to the booth for in-depth exchanges, focusing on innovation together and talking about the future of the industry. Zhao Chenyang (right), deputy general manager of Beijing Cross-country Sales Company, communicated with Automobile Home Beijing Cross-country Emphasizing that "Extending Range is the Best Solution for New Energy Hard-core Cross-country". Zhao Chenyang told the Automobile House that the Range Extension Technology has been installed on many star products sold by friends and businessmen, and has achieved market success and won a large number of praise from users. Many new energy vehicles are equipped with extended range power, and their sales and user reputation have already explained everything. When talking about the reasons for the popularity of the BJ40 Extended Range Edition, Zhao Chenyang said that the new car mainly solves the "three highs" pain points of off-road users, that is, high fuel consumption, high threshold, and high price. The car has a range of 1,300 kilometers, comprehensive fuel consumption performance within 2L, a price of less than 200,000 yuan, and also with girders and batteries, which can both off-road and urban commuting, so it has been welcomed by a large number of users. In Zhao Chenyang's view, the pure electric off-road vehicle could not really cover many extreme working conditions in the off-road, nor could it cover long-distance scenarios. The introduction of extended range models on off-road models is not only because of longer endurance, but more importantly, compared to purely electric-driven models, off-road vehicles with extended range power can play "more wild"; compared to ordinary fuel vehicles, they are more fuel-efficient and can have better power. The following is the original text of the exchange (car home compilation): car home: Beijing off-road BJ40 extended range long range version after the listing, the results are still good. What do you think are the reasons behind this product's success? Zhao Chenyang: The label of Beijing off-road is "off-road family" and "military quality". Last year, it was proposed that "the inventor of Chinese off-road vehicles". Therefore, Beijing off-road is not only the founder, but also has accumulated many users. Therefore, among users in Beijing off-road, we found that the main pain points are the "three highs": high fuel consumption, high threshold, and high price. Therefore, Zengcheng's products performed prominently in the market last year, in fact, because they solved these three high problems. The battery life can run 1,300 kilometers, the comprehensive fuel consumption is reduced to less than 2, the price is less than 200,000, with beams, batteries, off-road, and commuting in the city. Many sincere preferential rights and interests have also been introduced in terms of price rights and interests. Therefore, to solve the problem of the three users' pain points, the sales volume is naturally better. Car House: This year's Beijing Auto Show pre-sold the BJ40 Extended Range Long Range Edition. In addition to the longer range performance of this model, what else can make users feel our advantages? Zhao Chenyang: The long mileage you just mentioned, I would like to talk about long lasting. In the Zengcheng Fang box market, 252-degree large batteries, Ningde era, ternary, this model is the only one. The other is the efficiency of energy replenishment. From 30% to 80%, it only takes 13.9 minutes, which is very efficient. At the same time, BAIC's self-developed Yuanjing Intelligent Driving has made further upgrades, and some of them are not listed one by one. Some of the user's slots are also mainly listened to for persuasion. There are no major changes and updates, that is, solidly making the car. We will change the user's slots to keep up with the user's needs. Car House: What the user asks us to change, we change. At the same time, in addition to the battery life itself, the BJ40 Long Range Edition also has some improvements in terms of charging speed and other aspects of the experience. Can you tell us a little more about the pre-sale benefits of this model? Zhao Chenyang: At present, the pre-sale price of the BJ40 long range version is 214,800 yuan. It has also abandoned the routine of traditional oil trucks in terms of rights. The main points are as follows: First, the pre-sold predetermined cash interest of 2000 yuan to 5000 yuan. Second, choose one of the two back door designs. We also designed a square small schoolbag in the position of the spare tire according to the user's scene. Not only can it be used as a storage space, but also the backboard of the small schoolbag can be used as a small table board when camping outdoors. This is a kind of scene. Another scene is the spare tire, which is given to everyone at the time of pre-sale. The third was the official rescue. This is actually a scene that revolves around cross-country. The user is trapped in the car outdoors or encounters some extreme circumstances, and the manufacturer rescues the car, which is a very real right. Lastly, in the process of long-distance self-driving, many lines in our country have set up our guarantee points to provide protection for everyone in the process of spring transportation. Automobile House: Beijing off-road emphasizes that "extending the range is the best solution for new energy hard-core off-road". In fact, some companies do not necessarily agree with our Beijing off-road view. How do you communicate our judgment to the user? Zhao Chenyang: This technology has been installed in many star products sold by friends, and has achieved success and won praise from users. Many new energy vehicles are equipped with extended range power. The benefits of this technology, in fact, do not need to say too much, because the sales, the user's word of mouth tells everything, if there is a problem, a lot of negative word of mouth will come, which is the advantage of the extended range technology. In addition, returning to the problem just mentioned, it is the most direct solution to the three high pain points of off-road users. Purely electric off-road products have also been launched by some business partners, and there is still no way to truly cover the extreme working conditions of off-road. Car House: Should we still have the presence of gasoline engines to allow us to perform better in certain scenarios? Zhao Chenyang: Another is that in the long-distance process, this technology will run farther. Car House: From different scenarios, one can run farther; the second is fuel saving; the third is that we can play more wildly compared to pure electricity, have better endurance, and are more fuel-efficient than ordinary fuel vehicles, and can also run farther. Zhao Chenyang: Yes. Car House: In addition to the BJ40 Extended Range Long Range Edition, what do you think is the most noteworthy off-road in Beijing at this year's Beijing Auto Show? How is it different from last year? Zhao Chenyang: Beijing Xiaoxiang's star single product BJ40 Extended Range Edition sold 40,000 units in less than a year last year, firmly ranking first in the sales of new energy boxes. At the Beijing Motor Show this year, we also launched the BJ40 Extended Range Long Range Edition. We are also "listening to persuasion" and have upgraded the slots of some users. In addition, we also launched a blockbuster product, Beijing 81. This is a BiP model car making product, a mode co-created by users, and the majority of netizens are welcome to check in. This product is now pre-sold for 200,000 to 250,000, and many details are ingenious, such as headlights resembling sniper mirrors, and the interior is specially designed with physical buttons to show a metallic copper texture. Its buttons are the same design as the magazines, and some of the shapes inside are more in line with the shapes of military fans. Beijing 81 The previous generation model of this product, "Beijing 80", is very popular. After the price of this new product was released, the distributor, including the user, was very satisfied. Car House: It's really a lot cheaper than I expected. The previous price of 80 was relatively high. 81 How did the price get to this level? Zhao Chenyang: On the one hand, the industry itself has this trend; on the other hand, the BAIC Group has its own supply chain system, such as our Hainachuan, and many parts are vertically integrated. So we have the advantage of cost reduction. For example, if a friend builds a car, the key capability is the ability to define the product, and his parts and components are all exogenous. But zero running, BYD are relatively vertically integrated enterprises, key parts to do their own. The same is true of BAIC. BAIC's Hainachuan is probably the top three parts company in the country. There are many excellent technologies and products in it, such as batteries, motors, and so on. Therefore, we are able to reduce the cost by integrating the ability to speak, eliminating the difference in the price earned by middlemen. Auto House: We have seen that this year's Beijing Auto Show is still quite a roll. According to our understanding, there are more than 200 press conferences throughout the Beijing Auto Show. In fact, everyone has already felt that the intensity of the press conference of the entire automobile industry is relatively high last month. However, the overall market has limited communication resources and communication time, and users' attention is also limited. What do you think of this situation? Zhao Chenyang: Nowadays, marketing, including communication, has several factions: one is like Huawei, Xiaomi, these are fans, with their own traffic; the other is traditional, like you mentioned some car companies, they follow the traditional public relations, advertising rhythm. Another is the user type, that is, the enterprise is solid and solid, there are not so many flowers and bells, and the user is operated well. Beijing cross-country, the main focus is to serve users sincerely. Beijing cross-country to do more competitive some of the ability, the outside world does not know, is the club system. Actually, BJ40 came out as a club earlier than tanks. Many of our colleagues were poached by tanks, like the Tanks' Circle of Friends. We didn't claim to sell cars back then. I was in Beijing when I first started cross-country. Later, I went to the new energy business and just returned to Beijing cross-country. When Beijing Cross Country originally sold cars, the sales consultant at the store did not talk about the price and benefits when introducing the customer, but classified the hierarchy of club activities to the user. Some are heavy cross-country, some are outdoor camping, and some are playing with bonfires and sand. We categorize it hierarchically and present it to our customers. Buying our car is actually choosing a lifestyle. Clubs always have a different theme every month, take users to play, or free. So, we're selling a lifestyle. Now you also have the volume rights and the price, but the kernel is still reserved. We still stick to our users and make good products. In the dust, there is still a kernel. Auto House: Beijing off-road is to do a good job of the product first, and at the same time run the club well, and then because the entire industry is comparative, the lock industry will also follow up, so that they can be known by more people. You just now, also talking about the industry volume, in your opinion, the situation of the inner volume may occur at what time? Zhao Chenyang: This is a grand topic, and experts have studied it. I don't have a macroscopic perspective, I feel that there will definitely be a time to return after the deer hunt. Automobile brands in developed countries have gone through this process, fighting, merging, integrating, and finally leaving three or five companies behind. I think China may also be influenced by the masters and experts in the industry. The trend is similar. Many times, the mainstream market can only leave 5 to 8 companies. The situation of time period and internal volume is not very good to judge. Sometimes three years, sometimes five years, there are different opinions.