On April 19, the Exeed EX7, the flagship strategic model of Exeed’s 3.0 era, officially went on sale. A total of 6 variants are available, with official pricing ranging from 199,900 to 263,900 RMB and priority trade-in prices from 194,900 to 258,900 RMB.
Customers who place orders before 24:00 on May 7 can enjoy exclusive benefits: ¥5,000 trade-in subsidy, 3-year zero-interest loan within 5 years, extra ¥3,000 subsidy for existing owners, and lifelong free access to Falcon 700 intelligent driving assistance.
Positioned as a high-performance luxury large 5-seater mid-to-large SUV, the Exeed EX7 is the first model equipped with aviation-grade EMB brake-by-wire system. It comes standard with Falcon 700 end-to-end intelligent driving assistance across all trims, paired with AI Lingxi Intelligent Cockpit 2.0 and Flying Fish Chassis 3.0. Both pure electric and range-extended powertrains are offered.
In exterior design, the Exeed EX7 adopts a minimalist new-energy styling language with smooth, elegant lines that balance futuristic technology and imposing presence. It features a continuous daytime running light strip, split-type headlamps, dual chrome grille decorations on the front bumper for enhanced refinement, and a LiDAR mounted on the roof.
The robust waistline runs throughout the body, paired with hidden door handles and large-size wheels, creating a sleek and sophisticated profile.It measures 4988×1975×1710mm, with an ultra-long wheelbase of 3000mm that guarantees spacious interior room.The rear adopts continuous taillights matching the front lamps, and a wide tailgate makes luggage loading convenient.Six exterior color options are available: Star Sea Blue, Nebula Green, Star Flame Red, Star Night Black, Galaxy Grey and Star White.
The interior features extensive soft padding and high-quality decorative panels, continuing the minimalist design style, including streamlined scroll buttons on the steering wheel.Equipped with AI Lingxi Intelligent Cockpit 2.0, its highlight is a 30-inch 6K floating integrated screen with 90% screen ratio, delivering crisp and fluid display. Powered by Qualcomm Snapdragon 8295P chip, it greatly improves system response and interaction smoothness. Matched with Boya Sound 23-speaker audio system at 2880W, it creates immersive audio-visual experience.
It features liquid glass light-sensing interactive UI and industry-first S2S real-time voice large model with rich emotional expression. Xiaoqi AI supports 6 personalized roles: Xiaoqi Assistant, Language Tutor, Northeast Aunt, Debater, Storyteller and Banter Master. A HUD head-up display projects key driving information onto the windshield.
For comfort, all trims come standard with ventilated, heated seats and 36-point massage function. The rear row has independent air conditioning control screen, plus a 9.2L dual-temperature car refrigerator supporting -18℃~50℃ cooling and heating.It provides 668L trunk space (expandable to 1835L) and 60L frunk storage.
In intelligent driving, the Falcon 700 system is standard across the lineup. It uses 27 sensors including LiDAR, millimeter-wave radar and high-definition cameras, paired with NVIDIA Orin-Y chip for powerful computing and perception.It supports high-speed NOA, urban NOA and multi-scenario automatic parking, handling complex road conditions stably.
Adopting WeRide end-to-end architecture, it drives naturally like an experienced veteran driver, performing excellently in narrow road passing and congested traffic, even on unmarked roads with random parked vehicles.Features include 130km/h OTA-upgradable AEB/AES active safety, 120m reverse trace parking and 3km multi-floor memory parking, with lifelong free urban NOA service.More personalized functions such as U-turn parking, intelligent drift and pendulum exit will be unlocked via OTA updates.
For powertrain, the EX7 offers EV and range-extended versions, as well as 2WD & 4WD layouts. Snow Leopard 4WD 2.0 provides 7 driving modes: Eco, Comfort, Sport, Off-road, Snow, Sand and Custom.
The range-extended 4WD variant uses 1.5T range extender, with engine maximum power 115kW, comprehensive system power 377kW (150kW front + 227kW rear), peak torque 642N·m.0–100km/h acceleration takes 4.9s, pure electric range 200km, combined full fuel & battery range over 1500km, low battery fuel consumption only 5.8L/100km.
Built on 800V high-voltage platform, the EV 4WD model delivers 353kW total power (123kW front + 230kW rear), peak torque 663N·m, 0–100km/h in 4.7s.CLTC ranges reach 682km and 726km, ultra-fast charging from 5% to 80% in only 11.5 minutes.Semi-solid state batteries will be upgraded by the end of this year.
Chassis adopts Flying Fish Chassis 3.0, full aluminum chassis, CDC dampers, air suspension and hydraulic bushings, with double-wishbone front + multi-link rear suspension, greatly upgrading riding comfort and handling.
For braking, 2WD models have 6-piston front calipers. 4WD models are equipped with the world’s first mass-produced pure EMB electro-mechanical brake-by-wire system.It eliminates traditional hydraulic pipelines, controls wheel brakes directly via electric signals with 90ms response time, 33m short braking distance, improves range by 2.5% and optimizes energy recovery, supporting high-level autonomous driving.FNC carbon-nitride infiltrated brake discs further enhance braking durability and driving safety.
Editor’s Comment
As the first model of Exeed 3.0 era, the launch of EX7 fully demonstrates Exeed’s technological strength and product competitiveness, marking a vital step for Chinese premium auto brands entering global luxury market.With top-tier configurations, cutting-edge technologies and reasonable pricing, it reshapes the competitive landscape of 200,000–300,000 RMB mid-large SUV segment, bringing high-value premium new energy travel options for consumers worldwide.