Fill the market gap with Rolls-Royce BMW Alpina Edition 7 Series and X7 Update

Recently, overseas BMW dealers revealed that the BMW Alpina version 7 series is expected to be launched in 2027, and the BMW Alpina version X7 is expected to be launched in 2028. The overseas version of the BMW 7th generation 7 series, code name G70, the Alpina version 7 series is based on the 7th generation 7 series (code name G70) mid-term modification model, its internal code name is G72, it is the first model launched by the new era of the Alpina brand (on January 1, 2026, Alpina officially became an independent brand of the BMW Group). The Alpina 7 Series will be powered by a 4.4T twin-turbo V8 engine with the same displacement as the 760i sold in some markets, code-named S68. The Alpina Edition 7 series will feature an exclusive front grille, which will not be fully enclosed and will be designed with the Vision BMW Alpina concept in mind. Vision BMW Alpina Concept The Vision BMW Alpina Concept According to the information disclosed by the dealer, the interior texture of the Alpina 7 series has been greatly improved, further enhancing the sense of class. The current overseas version of the 7 Series has been equipped with automatic doors, a 31.3-inch two-row roof large screen, metal/solid wood/crystal glass and other high-end materials, and the luxury of the Alpina version of the 7 Series will be upgraded. The BMW i7 Alpina version of the pure electric 7 series is planned to be launched in 2027, and the new car will be based on the i7 M70 in overseas markets, featuring luxury and comfort. The dealership revealed that the new car will redesign the front and rear bumpers, further opening the visual gap with BMW-branded models. As a successor to the current Alpina XB7, the Alpina X7 version will be based on the second-generation BMW X7 (code name G67). The development of the complete vehicle is scheduled to be completed in 2027. Its internal code name is G69. It is expected to be officially released as early as 2028. According to the information disclosed by overseas dealers after participating in the tasting meeting, the Alpina version X7 will be based on the regular model, redesigned front and rear enclosures, equipped with exclusive grilles, and interior materials will be more luxurious. In terms of product positioning, the Alpina X7 is positioned higher than the BMW brand's flagship model, but does not compete directly with Rolls-Royce. The second-generation BMW X7 spy photograph BMW's positioning of Alpina brand products is very clear, that is, to fill the market gap between the BMW brand and Rolls-Royce, and attract customers who were originally interested in buying Maybach and Bentley. Alpina builds new cars based on the proven platform of the 7 Series and X7, which can also bring more profit margin to BMW.