Zhi Ji Li Weimeng: LS8 listed in 60 minutes, breaking 8,000 units, sword refers to BBA quality family

On April 24, 2026, the 19th Beijing International Automobile Exhibition was officially opened in the spotlight. With the theme of "leading the era, smart future", this auto show focuses on cutting-edge technologies such as intelligent driving, full-stack self-developed architecture, 800V high-voltage fast charging, and AI large model entry. In the same period, the Automobile House invited Zhi Ji's chief marketing officer, Li Weimeng, to conduct in-depth exchanges, focus on innovation together, and talk about the future of the industry. Li Weimeng, Chief Marketing Officer of Zhi Ji, shared insights on the product matrix of Zhi Ji's family, the positioning of the LS8 flagship and the global layout of the brand. Li Weimeng first introduced the core highlights of the Beijing Auto Show - Zhizhi brought the whole family of models to the show, and the product matrix has fully covered the 200,000 to 350,000 price segment: L6 positioning 200,000 urban fashion items, LS6 is 200,000 super explosives, LS8 is the only flagship SUV of 250,000, and LS9 is the largest of the 350,000 SAIC flagships. Among them, the LS8, which was just listed on the market on April 16, was the top priority of the auto show. In 60 minutes, the number of units on the market exceeded 8,000. Multiple stores across the country started deliveries simultaneously, and the market heat continued to rise. In terms of product strength, Li Weimeng elaborated the core competitiveness of the LS8 from the three dimensions of technology, driving control and luxury: the top-level intelligent driving hardware equipped with 520-line ultra-vision lidar, Nvidia Thor chip and Momenta high-performance large model, the unique two-way 24° intelligent four-wheel steering and million-level chassis configuration at the matching level, and luxury interiors such as B&O luxury audio, 4D mechanical massage seats, etc., to achieve a "250,000-million-level experience". In the face of industry competition, Li Weimeng and Ali's big factory system, the global market layout of 33 countries and 94 city sales crown reputation are the three core base cards, emphasizing that Li Weimeng will adhere to long-termism and cross the industry reshuffle cycle with the full link system capability and true user trust. The following is a transcript of the conversation: Automobile House: Mr. Li Hello, I am glad that you can accept our exclusive interview. This Beijing Auto Show Zhi Ji car brings us a lot of heavy models. Can you give us a brief introduction to what you see? Li Weimeng: This time we came to the Beijing Auto Show with the whole family of cars, and after the release of the LS8, which was just released on April 16, our product matrix has fully covered 200,000 to 350,000 price segments, providing the most suitable smart electric mobility options for home users with different budgets and needs. No matter which one you choose, it is a smart choice for Chinese quality families. Like L6 is our level 200,000 urban fashion items, LS6 is the level 200,000 super explosive, LS8 is the only level 250,000 with the flagship SUV, almost all equipped with this car. In this price range, the price of the same model is usually about 100,000 higher. The 350,000 class is the SAIC flagship LS9, and it is also the best six-seater. This time, Zhizhi brought the whole family's models to the Beijing Auto Show booth, and at the same time, on-site users can check-in to claim Liu Xiang's periphery. Car House: Can you give us a brief introduction to this car for the just-launched LS8? Li Weimeng: Our own LS8 (parameter | inquiry) is a 250,000-class flagship designed for Chinese quality families. It has three dimensions: science and technology, driving and control, and luxury. All of its strengths are full, and it truly achieves one step in place, never tangling. First of all, the technology is perfectly matched, and it has not been outdated for five years. The LS8 has the only all-in-one four-wheel steering in its class, with the ultimate experience of "where to hit, where people and cars are united", and directly unlocks the next decade of smart mobility. At the same time, the top-level hardware of the 520-line ultra-vision lidar, Nvidia Thor chip + 64GB LPDDR5X memory, coupled with the Momenta high-performance large model, and the L4-level model capability to reduce the dimensionality to enable L2-level assisted driving, so that our IM AD assisted driving is in the first echelon in the industry. It can be driven nationwide, and the whole country is easy to drive - whether it is a big city, a small street, or a complex island, it can be judged as accurately as an "old driver", and the whole process is relaxed and safe. Second, the driving control is fully equipped, and the configuration exceeds 1 million BBA. The LS8 has the only bidirectional 24° intelligent four-wheel steering in its class, with a turning radius of only 4.85 meters, making the super 5-meter flagship SUV more flexible than the A0 class car. The demon parking garage of the alley narrow road and various shopping malls can easily turn around and enter the warehouse, truly making it possible to open and stop well. Moreover, the million-level chassis hardware is standard, and the flagship driving control is directly given to every user, making "big cars difficult to drive" a history. Third, the luxury is fully matched, and the quality of one million is 250,000. Whether it is a large five-seater or a large six-seater, the LS8 space performance is the strongest in its class. China's first ride, the only B&O luxury audio of the same class, the unique 4D mechanical massage seat of the same class, the "Corbusier" sofa chair and other million-class comfortable configurations are all on board, bringing users a unique new luxury experience. In addition to the three full matches, the super-extended stellar range carried by the LS8 completely eliminates all concerns about the purchase of new energy vehicles, so that every quality family can safely embrace new energy. It is a new range, but also a super range, 1605 kilometers throughout the top pure electricity surging power, smooth driving control and ultra-high energy efficiency. Daily commute, we can drive as a pure tram, pure battery life of up to 430 kilometers, with 800V super fast charging, city commute is fully enough. If the charging pile can't be installed at home temporarily, or the charging is inconvenient, it can be driven as a gasoline truck. Without charging, it only uses oil, and can run nearly 1,000 kilometers. It is not only powerful, but also has the lowest fuel consumption in the same class due to power loss, which is less than that of A-class Japanese cars. This year will be the first year of online control technology, and users can better experience new technologies. Originally used only for aviation, the online steering technology was first mass-produced in Zhizhi LS8. At present, LS8 can experience the latest technology in less than 300,000. It can be said that the LS8 is the only one with a flagship SUV in 250,000 years. It is outdated for five or ten years, and it is definitely a smart choice for Chinese quality families. I believe it must also be this year's "Strongest 8 Series" flagship! Car House: It sounds like this product is really good, would you like to ask how many orders you have for this product? Li Weimeng: Since the pre-sale and listing of the LS8, the market heat has continued to rise. After being officially listed on the market on April 16, it exceeded 8,000 units in 60 minutes. With the popularity of terminal stores nationwide, the number of users watching cars, consulting and booking test drives continues to grow. Many users locked the order on the spot after in-depth test drive and feeling the product power. This recognition gives us great confidence. In terms of delivery, before the launch of the Zhizhi LS8, the vehicles have begun to be shipped nationwide; on April 20, we opened a number of stores in Shanghai, Beijing, Suzhou, Ningbo, Changsha, Chongqing and other parts of the country. Many users have already shared the joy of car pick-up. This weekend, we will also carry out large-scale centralized delivery in many parts of the country, and do our best to fill the delivery efficiency, so that the car can reach the user as soon as possible, so that more users can use the car safely during the May Day holiday. Finally, I would like to take the opportunity of the Beijing Auto Show to extend a sincere invitation to friends from all over the country: during the May 1 period, in addition to the exclusive experience activities of the Beijing Auto Show Zhi Ji booth, we will also land in regional auto shows held throughout the country. You are very welcome to come and see the test drive of the car. LS8 is our cross-age technology flagship SUV for Chinese quality families, we are confident that it will be the most worthy of everyone to buy the 8 series flagship! Welcome everyone to the nearest Zhiji store and the regional auto shows to experience its hardcore strength firsthand. Car House: The main group of car buyers, which age group is likely to buy a little more? Li Weimeng: LS8 We have launched two versions of five seats and six seats. Young families or families with one child will choose five versions, and families with three generations or two children will choose six versions. The age range basically covers 25-45 years old. One of the core user groups of Zhi Ji LS8 is the high-end quality family of the original fuel era BBA. They really know that cars and faces want, refuse to compromise, and want to be in place one step at a time. We have a deep insight that they both recognize the solid and practical materials and precise adjustment of the German chassis, and the reliable quality that the luxury brands have precipitated. They want a car that is driven with confidence, sits with texture, and uses worry-free cars for a long time. At the same time, they crave an uncompromising, intelligent experience. Zhi Ji LS8 is to let this group of users enjoy a million-level BBA benchmark experience with a budget of 250,000. First of all, driving control is the trump card of wisdom. Wisdom's chassis has a reputation in the industry and among users - each of our products is the best benchmark in the market segment. Many users have told us that their chassis has the purest German taste, and you can always trust your chassis. This time, on the LS8, our entire system is equipped with a unique two-way 24-degree intelligent four-wheel steering, and the million-level core chassis hardware is fully filled, which makes this advantage the ultimate, and the driving control texture directly exceeds the traditional German benchmark. In addition to the confidence of opening up, luxury texture is also the core quality that BBA users have always enjoyed and valued. Zhi Ji LS8 250,000 directly enjoys a million-class luxury cockpit. Whether it is the million-level "new luxury three-piece set", the Corbusier electric sofa built exclusively in the second row, or the largest double door refrigerator in the same class, the delicate touch of the luxury material of the whole car, and the extreme quietness of the car, each place is strictly benchmarked against the million-level luxury standard. At the same time, we are giving the LS8 an intelligent experience that is ahead of its time. The LS8 is equipped with a 520-line lidar + Thor chip and a full-blooded version of Momenta to achieve the industry's first echelon of intelligent driving experience; and it will not be outdated for the next decade; at the same time, we also have the empowerment of Ali Qianqian's big model, creating a dedicated driver and assistant who can "do everything for the whole world". This all-scenario smart experience, even if it is a million-level BBA flagship, can not give. To summarize: Today, many users who have a budget of about 250,000 to buy an SUV want BBA-level German control, reliable quality, uncompromised luxury enjoyment, and have appeals to the intelligent experience of the new era, and do not want to make any compromises. Zhi Ji LS8 is the best choice for this part of the population. In addition, the LS8 itself also has the aura and face value of a million-class luxury car. We believe that users who truly understand cars and pursue quality will fall in love with the LS8, which must be the "most worthy 8 series flagship in 2026". Car House: Wisdom LS8 launched four cars this time, if it is for you to recommend, which model do you recommend? Li Weimeng: The configuration and pricing strategy of Zhiji LS8 this time is very simple, that is, "the start is the flagship, and the standard configuration is the full match". The purpose is to let users bid farewell to the difficulty of choice, one step in place, and never tangle. Hundreds of industry-leading high-value configurations, such as Stellar Super Extended Range, Linglang Digital Chassis 3.0, two-way 24° intelligent four-wheel steering, and luxury B&O sound, are all standard in the whole system and have no reservations. So no matter which version you choose, it's a one-step, million-dollar flagship experience. Users only need to choose the seat layout, battery version, and drive type according to the number of families and usage needs. For example, the large five-seat version, the interior space is comparable to the executive MPV, more suitable for two-person world, newly married families, or a family with basically no need for multiple people to travel. Large six-seat version, the third row will not be completed, each seat is very comfortable, multi-child families, or users who often travel with elderly children, like to travel with friends, directly choose six seats. In addition, two interesting data are also shared: The first is that almost all users have selected the 9,800 yuan luxury smart package, including the upgrade of the 520-line ultra-vision lidar, the host 4D mechanical massage and other hardcore configurations, indicating everyone's extreme pursuit of cutting-edge intelligence and quality. Of course, the most core is the 520-line over-the-horizon lidar - can be said to be the top hardware of the era, is the L3 level of perception, five years is not outdated; the second is that 60% of users are equipped with full line control steering system. It also shows that everyone's embrace of cutting-edge technology is very high, willing to taste fresh and embrace new technology, and this is the first time that million-level technology has been decentralized to 300,000. Everyone understands its value, and it is a smart choice for car users! To sum up, it's just a sentence. The LS8 is a 250,000-strong cross-age flagship SUV. Everyone is no longer tangled, you can rush with confidence and close your eyes! Car House: There is a rumor in the industry that 2026 may be the first year of the knockout round. How do you think you can gain a foothold in such a rolling industry in the future? Li Weimeng: Let me first summarize one sentence - the advantages of the big factory system, the good reputation in the global market, and the real user vote, these three things have given the wisdom to face the fluctuations in the industry and always maintain the strategic certainty of development confidence. First, the systematic strength of SAIC + Alibaba is the basis for our protracted war. The new energy industry has developed into this year, and it is the system strength of the whole link that competes. As the No. 1 project of the SAIC Group, Zhizhi has undertaken the core results of SAIC's more than 70 years of vehicle manufacturing accumulation and hundreds of billions of R&D investment in the past ten years, coupled with Alibaba's deep accumulation in artificial intelligence, large models, and intelligent cockpit ecology, as well as in-depth strategic cooperation with global top-class supply chain partners such as Nvidia and CATL, so that we have the confidence to lower the core configuration of million-class luxury models in the industry, full line control four-wheel steering, top with smart driving hardware and other top technologies to within 300,000, and bring it to users at a price close to the people. In the same configuration, we have lower prices than others; in the same price, we have higher configurations than others, which can only be achieved by the capacity of large factory systems. Second, the high praise and recognition in overseas markets has made us more and more confident. Up to now, Zhi Ji has entered 33 countries and regions around the world, and the order growth in these core markets of Thailand and the United Kingdom has far exceeded expectations. Overseas mainstream media have directly benchmarked themselves against Tesla, establishing a "smart luxury" brand awareness. Our models have also won the Model of the Year Awards in Singapore, Thailand and many other places, and have been widely praised by the world's authoritative media and users. Many overseas media and users will be amazed after the in-depth test drive: "China's new energy vehicles have developed to this extent? "These authoritative approvals from different countries and cultures have given us more confidence in our product capabilities. Third, it is also our most solid base - the sales performance and user reputation of the 94-city sales crown in the country. In the past year, Zhi Ji has won the top market segment in 94 cities, and LS9, LS6, and L6 have also been at the forefront of sales in their respective segments, which is the most direct vote given by the market to us. But what moved us even more was a particularly solid comment from the car owners. For example, people often say:" You can always believe in your own chassis "," Rainy night mode is really sealing God "," It is so open and loving, it has the texture of a German chassis, and it does not lose BBA at all ", these are the real feelings of users themselves. It is precisely because of this that Wisdom's user recommendation has always been very high, and many people take the initiative to recommend it to people around them after buying it. According to the survey data of Jerland Road last year, the net recommended value of NPS of Zhi Ji is at the forefront of the industry. This trust and spontaneous recommendation from real users is our strongest strength in the face of market competition. Increased competition in the new energy market and accelerated industry reshuffle in 2026 are inevitable trends that everyone can see. But in the end, the industry never spells out temporary traffic, but long-termism, the ability of the whole link system, and the original intention of truly reading the user and creating value for the user. And this is precisely the bottom card of the core of wisdom. Car House: Wisdom is now going global quite fast. Many consumers do not know what the layout of many car companies overseas is, can you briefly introduce us? Li Weimeng: 2026 is our key watershed. Zhi Ji officially entered the "all-round deep plowing period" from the "market layout period", and overseas operations will be fully accelerated. Up to now, we have entered 33 countries and regions around the world, with 430 brand exhibition halls, covering the core new energy markets of Europe, Asia-Pacific, the Middle East, Australia and New Zealand. Overseas mainstream professional media have benchmarked themselves with Tesla in the same dimension. IM5 and IM6 have won the annual model awards in Singapore, Thailand and other countries, and won praise from the Daily Mail and other leading media in the UK. After many foreign friends have seen and tried our car, they will be amazed: "Now the car has developed to this extent?" These approvals from different countries and different dimensions really prove one thing: the "smart luxury" brand positioning that Zhi Ji adheres to has initially established a foothold in the global market. Behind all this is the empowerment of the SAIC Group's full-link system that has been cultivating the global market for decades. For eight consecutive years, SAIC has been the champion of overseas sales of Chinese car companies, with an annual export scale of one million, and its products cover 170 countries and regions around the world. It has undergone rigorous inspections in different markets and environments around the world, and has accumulated a global user reputation of "excellent quality, reliable and durable". This global network of channels, manufacturing quality and user trust is the most valuable trust endorsement for Zhizhi to go to sea as a high-end new brand, and it is also a natural advantage for us to quickly enter the global market and steadily deepen our cultivation. Standing at the level of the entire group's globalization strategy, Zhi Ji has the dual mission of "brand explorer" and "new engine of growth". We have three clear core directions for the future overseas layout. First, on the market side, in the short term, we will focus on core strategic markets such as the United Kingdom, Thailand, and Australia, and steadily promote sales growth. The medium- and long-term goal is to become the SAIC Group's high-end, intelligent global benchmark, driving the entire group's brand image to leapfrog in overseas markets, and ultimately achieving brand identity from "media say good" to "user say good". Second, the product side creates a clear hierarchy of global product matrices, forming a stable product echelon. Taking the pure electric models IM5 and IM6 as the main sales force to cover the mainstream consumer market; taking the LS8 as the main flagship model to seize the high-end segment market; Some of the core areas are supplemented by models such as the LS9, creating a global product matrix with clear layers and comprehensive coverage. In the future, more new products will continue to be introduced to meet the diversified travel needs of users around the world. Third, on the operation side, we will adhere to the core idea of global unified architecture + in-depth localization adjustment, steadily promote overseas intelligent driving, OTA operation, service system and other full-link capacity building, under the premise of strict compliance with local regulations and requirements, we will land our core technological advantages in every market in the world, and strive to ensure that overseas users enjoy a high-quality intelligent travel experience consistent with the domestic market. In the end, the competition in the global new energy market is still about product strength and system strength. The globalization of wisdom and self is to bring the highest standards of high-end smart electric vehicles in China to the global market. We are also confident enough for the world to see smart luxury from China.