On April 1, 2026, BYD officially released its overall sales data for March and the first quarter of 2026. The figures show that BYD Group's total sales in March reached 300,222 vehicles, surpassing the 300,000-unit mark in a single month, with passenger vehicle sales amounting to 295,693 units. Its overseas performance was remarkable, with overseas sales of passenger vehicles and pickups hitting 119,591 units, a 65.2% year-on-year increase.
From a brand perspective, the BYD Dynasty and Ocean series, as the core pillars of the brand, achieved sales of 262,327 units in March, accounting for nearly 90% of the group's total sales and continuing to solidify its leading position in the domestic new energy vehicle market. Fang Cheng Bao (a BYD sub-brand) recorded sales of 25,926 units in March, with its brand momentum steadily rising. Denza posted sales of 7,133 units in March, with its high-end MPV and SUV product lineup continuing to make an impact and maintaining competitiveness in the 300,000 to 500,000 yuan new energy vehicle market. Yangwang sold 307 units in March.
From January to March 2026, BYD Group's cumulative sales reached 700,463 vehicles; among them, the cumulative overseas sales of passenger vehicles and pickups stood at 319,751 vehicles, with the proportion of overseas market sales continuing to rise, demonstrating the significant effectiveness of its global layout. As of now, BYD's cumulative global sales of new energy vehicles have exceeded 15.8 million units, continuing to lead the global new energy vehicle market.
As soon as the subsidy goes downhill, the new energy vehicles can't be sold? Just after the end of the first quarter, I opened the consumption scale and looked at the sales volume of new energy vehicles, which can be said to be a double day of ice and fire.
On April 21, we learned from the official that the Mazda EZ-60 Year of the Horse Edition ushered in the market, with a total of 2 models, with a price of 13.99-14.59 million yuan. The vehicle is based on the Changan EPA platform.
The Beijing Auto Show is about to open, and the team in front of the Auto House has photographed the new Red Flag H9 in advance. This car will be officially released on April 24. The exterior design of the car has been adjusted, which is basically the same as the H9 PHEV model unveiled at the previous auto show, with the addition of lidar and the official positioning of "luxury smart new benchmark".
On April 21, on the eve of the opening of Beijing Automobile, we shot the Zhijie V9 (parameter | inquiry) model near the exhibition hall.