2026 Chengdu Auto Show observation: square box SUVs have evolved from niche sentiment to million sales per year.
The 2026 Chengdu Auto Show is still in the hot process, I don't know if it is a coincidence or the charm of the city of Chengdu, the Chengdu Auto Show and the square box SUV always have a special fate. For example, at the 2020 Chengdu Auto Show, the emergence of the tank 300 completely ignited the enthusiasm of the domestic square box SUV. Subsequently, the Fengbao 5 released at the 2023 Chengdu Auto Show brought the enthusiasm of the square box SUV to the new energy market. Coming to the 2026 Chengdu Auto Show, the square-box SUV has ushered in a new outbreak. Not only is there a large number of products of this type, but the overall product strength has also been significantly upgraded. Before introducing the box SUV worth looking forward to at this auto show, let's talk about the origin of this category and the development of the Chinese market in recent years. I believe that everyone has already understood the origin of it. It is the Willys MB that shone brilliantly on the battlefield of World War II. Perhaps it is precisely because it came from the military industry, so our understanding of the other party's box SUV earlier was to be "hard". Not only the design should be tough, but the chassis quality and power performance must also be hard-core enough. Therefore, after switching from military to civilian use, the square box SUV still continues the "hard" idea. Among them, the Jeep Wrangler and Toyota Prado are the benchmarks in the market. Of course, Mercedes-Benz G-class and Land Rover Defender occupy the pyramid spire of the square box SUV. Before 2020, our Chinese brands also had box SUV products, but none of them shook the dominance of overseas brands. Until the arrival of the tank 300 at the Chengdu Auto Show in 2020. The tank 300 can definitely be said to be the most popular product at the 2020 Chengdu Auto Show. It was listed in December of the same year (17.58-213.8 thousand yuan), and then there was a shortage of supply and even (unofficial) early car hikes. This is the first time that Chinese brands can have this treatment in my impression. It is also this phenomenon-level performance that in February 2021, Tank officially became an independent brand and gradually expanded its product lineup. It is worth mentioning that in July this year, the Tank 300 also completed a small iteration, officially launched the Tank 300L model and added the Hi4-Z hybrid version, which is on display at the 2026 Chengdu Auto Show, and the Tank 300 is approaching the 600,000 delivery milestone. After the tank 300 fire, the square box SUV has been in a relatively stable state until 2023 Chengdu Auto Show BYD's new brand Formula Leopard brought its first model - Leopard 5. Although it is not the first new energy box SUV, with the support of DMO ultra-hybrid off-road platform technology, it not only has strong off-road capabilities, but also can take into account the comfort, quietness and economy of daily use, and carry forward the concept of "Kocheno", gradually changing the inherent impression of consumers that the box SUV should be "hard". However, if it is said that the biggest beneficiary of "Kocheng Koyo", it must be Chery Automobile. The JETTRAI travelers who started in 2022 also arrived in 2023 (2023 Chengdu Auto Show pre-sale). Although it uses a load-bearing body, it is also out of the loop thanks to the square box design and excellent scientific and technological configuration and comfort configuration, and Chery will soon expand its product lineup. With the arrival of iCAR V23 and Shanhai T2, Chery's overall sales of square box SUVs in 2024 exceeded 200,000, becoming the sales champion in this category. Note: The image generated by AI shows that in 2025, the annual sales volume of square-box SUVs will be 1.02 million units, an increase of nearly 7 times compared with 2020 (131,000 units), accounting for 8.5% of the total sales volume of the overall SUV market. It can be seen that with the strength of our Chinese brand, the square box SUV is gradually completing the transformation from a niche toy to an annual sales of millions. Tanks, Formula Panthers and Chery, the pioneers of the square-box SUV, also currently occupy the top three positions in the market. But soon, they are about to face a lot of challengers, and their strengths are good. Before this Chengdu Auto Show, if the general direction of our square box SUV is mainly for light off-road and strong home use, then through the new cars at this Chengdu Auto Show, it can be seen that our square box SUV is not only more comfortable for home use, but also has a great improvement in off-road performance, and even can provide camping needs. Next, let's take a look at the new square box SUVs at this Chengdu Auto Show. The square-box SUV reevolution Geely Galaxy Battleship 700 The Geely Galaxy Battleship 700 ushered in its first public appearance at this Chengdu Auto Show. Officially, it is positioned as an AI all-terrain hardcore SUV. It will be equipped with a three-motor four-wheel drive interleaver system with a maximum integrated power of 830kW (over 1100 horsepower), making its push-to-weight ratio up to 392 horsepower/ton. At the same time, it will also be equipped with an AI all-terrain system that can automatically identify sand, mud, rock and other road conditions and adjust torque distribution and suspension strategies at the millisecond level. It is also very friendly to off-road novilliers. In terms of the chassis, the vehicle adopts a front and rear double-fork arm suspension structure, and is equipped with a double-cavity air suspension and a CDC continuous damping adjustable shock absorber, with a suspension stroke of 280mm. It also adopts an integrated girder with a torsional stiffness of 40,000N · m/deg and an electrically-controlled mechanical differential lock for the rear axle. It can complete 100% locking in 0.2 seconds. With the 3DHT200 gearbox, 1 gear ratio amplification supports 2-15km/h intelligent climbing mode, 2 urban commuting, and 3 high-speed cruising. In addition, the new car can also support floating mode, and will also provide hundreds of original equipment. In terms of body size, the length and width of the Galaxy 700 are 5085/1999/1895 (1912, 1925) mm, the wheelbase is 2900mm, the no-load approach angle is 30°, the departure angle is 31°, the minimum ground clearance is 233mm, and the water wading depth is 800mm. In addition, it will be equipped with chassis perspective, camp sentinels, team interconnection, and outdoor scenario configurations such as satellite communication and plateau oxygenation. In terms of technology and comfort configuration, there will be five-screen interaction in the car, 18.5L cold and warm refrigerator, car regulation oxygen generation system, front 14 o'clock seat massage, 1.8-meter flat bed and so on. Chuanqi Yue 7 also made its first public appearance at this Chengdu Auto Show. It is the first model of the GAC Chuanqi off-road series and is positioned as an "ultra-comfortable Yue Ye square box". In terms of power, it will be equipped with a plug-and-mix system consisting of a 1.5T hybrid special engine + front and rear dual motors, with a combined power of 400kW, and a zero hundred acceleration into the 4-second stage. The new car will also offer 9 + X smart all-terrain mode, including smart mode, wading mode, expert mode, and more. In terms of the chassis, the Yue 7 will be equipped with a closed dual-cavity air suspension + SDC continuous variable damping damper, and adopt a load-bearing body + embedded girder body structure, and the whole system is equipped with a front/rear tooth embedded differential lock + energy medium lock. In terms of body size, the length, width and height are 5045/2004/1933mm, the wheelbase is 2900mm, the 18-inch AT tire is optional, and has a proximity angle of 30 degrees, a departure angle of 33 degrees, an adjustable ground clearance of 230-310mm, a maximum wading depth of 780mm, and more than 200 original factory modifications and ecological supplies will be provided. In terms of other configurations, the Yue 7 will be equipped with a 15.6-inch 2.5K center control screen, a 1.1-meter panoramic Phud projection screen, a Qualcomm 8838 flagship chip, and a Galaxy Smartpod Adigo 7.0. At the same time, the roof of the car is equipped with lidar, and the side fender also has sensor hardware, which is expected to have advanced driving assistance systems. It is worth mentioning that the rear seat of the car can form a 1.9 meter long bed when it is down. Although the Great Wall H10 has been listed since the beginning of August this year (20.98-23.18 million yuan, with a limited time replacement price of 20.18-223.8 thousand yuan), and has begun delivery, it is not difficult to see from the data of its 24-hour large order of 31,826 units that the Great Wall H10 is still one of the high-profile square-box SUV models at this Chengdu Auto Show, and its heat is not even comparable to that of the tank 300 when it debuted. The Great Wall H10 is equipped with a Hi4 hybrid system consisting of a 1.5T engine + dual motors. The system integrates a maximum power of 440kW and is equipped with a four-speed hybrid special transmission. The 0-100km/h acceleration time is 4.9 seconds. It provides seven driving modes to intelligently adapt to all road conditions such as cities, snow, mud, and sand. The car also adopts a load-bearing body + integrated embedded girder body structure. The chassis adopts a front bifurcated arm + a rear five-link independent suspension. It is also equipped with an EDC electromagnetic shock absorber. The rear axle can be electrically controlled with a mechanical differential lock. With the iTVC intelligent torque vector control system, it can support the creep mode. The Great Wall H10 also builds a global docking station that supports the installation of off-road side spotlights/sports cameras, cutting boards, projectors, brackets, storage equipment and other needs. In terms of body size, the Haval H10 has a length and width of 5138 (5299)/2050/1970mm, a wheelbase of 3000mm, a 24° approach angle, a 25° (six seats)/30° (five seats) departure angle, a 20° longitudinal passing angle, and a 220mm clearance from the ground. In terms of other configurations, the new car will also be equipped with a refrigerator, color TV, large sofa, and a Coffee Pilot 3 intelligent assisted driving system platform, which can achieve full scene Noa. The pre-sale of Freelander 8 has officially opened on August 14. A total of 4 models have been launched, with a pre-sale price range of 339.99-429900 yuan. In addition, the first limited edition is limited to 1000 units, with a price of 4599000 yuan and an equity price of 4499000 yuan. The Wonder Walker 8 first shines in front of people from the design level. While retaining the Wonder Walker gene, it is cleverly integrated with new energy styles, such as ISD interlocking headlights, tail triangle windows, and vertical cutting tailgate layouts. In terms of power, the Diviner 8 uses a 1.5T range extender with a maximum power of 115kW, a dual-motor four-wheel drive total power of 610kW, and 0-100km/h acceleration of 4.6s; the rear motor has a maximum power of 250kW and has 2 gears, and can switch 4L/4H without stopping within 20km/h. In addition, the vehicle is equipped with the i-ATS intelligent all-terrain system, which can automatically switch the muddy, rock, and sand modes in 0.2 seconds, while relying on lidar to scan the road in advance, automatically lift the chassis, adjust the power system, and reduce the off-road threshold. The vehicle will use a front double-fork arm, rear multi-link independent suspension, and equipped with a closed double-cavity air suspension and ± 10° rear wheel steering. At the same time, it also has three locks: front mechanical lock + rear e-LSD electronic limited slip differential + digital virtual central differential structure, with a maximum ground clearance of 270mm and a water wading depth of 900mm. The size of the body of the Diviner 8 is 5118 (5185)/2050/1898mm, and the wheelbase is 3040mm; in addition, it will be equipped with an 896-line lidar + dry drive ads 5 system, a 46.3-inch 8K panoramic remote display with a 15.6-inch Mini led center control touch screen, a main driver seat side support, a second row of independent aviation seats, a second row of 17.3-inch ceiling screens, a 10L car cooler and warmer box, and a third row of seat heating and so on. The 2 +2 +2 six-seat layout is available in the early stage, and five-seat models will be introduced in the future. The G9 has just been listed on the market on August 20. A total of 10 models have been launched, with a price range of 429,800-549,800 yuan. At the same time, the new car also offers outdoor expansion kit options, including roof tents, side tents, and integrated tailgate kitchens. At the auto show, I also took a look at the roof tent and the integrated tailgate kitchen. The roof tent is integrated with the skylight and is equipped with a cover to achieve a flat floor. The integrated tailgate kitchen includes water heaters, induction cookers, small table plates, sprinklers, etc. For campers, their presence will greatly enhance the outdoor experience. In terms of power, the G9 provides two types of power: pure electric power and extended range. Both use the Huawei Giant Whale 800V platform and the front and rear dual-motor four-wheel drive system. The system has a combined maximum power of 437kW and a "zero hundred" acceleration of 4 seconds. Its initial launch is equipped with Hongmeng Zhixing all-terrain system (snow, mud, sand, automatic, sports, etc.), which can independently identify the terrain and automatically adjust the chassis parameters; in addition, there is a ± 12° rear wheel steering system to improve the flexibility of urban commuting. In terms of the chassis, the new car adopts a front double fork arm and a rear five-link independent suspension, and provides a double-cavity air suspension and a double-valve continuous variable damping shock absorber, with a total height adjustment stroke of 130mm, and supports automatic adjustment of the body height with speed. It adopts a load-bearing body + embedded reinforced girder structure, and is equipped with a Huawei smart engine rear axle adaptive mechanical differential lock (built-in tooth embedded mechanical differential lock), which can sense the road condition in real time and automatically lock. It is worth mentioning that the new car is also equipped with an 800V full-active disconnectable stabilizer rod, which has a larger torque motor output and faster response speed than the 48V disconnectable stabilizer rod. It can actively disconnect on low-speed uneven roads to improve driving stability, and actively tension and suppress rolling at high speeds. The length, width and height of the perimeter G9 are 5377/2050/1897mm, the wheelbase is 3160mm, with a proximity angle of 23°, a departure angle of 26°, and a maximum wading depth of 900mm. The front of the car is equipped with dual megapixel full-color smart projection headlights, and it also has an 896-line dual-light-path image-level lidar, which can realize Huawei's advanced version of ads 5. The car consists of a 12.3-inch full LCD instrument, a 17.2-inch central control screen, a 17.2-inch passenger entertainment screen, and the rear is equipped with aviation seats, entertainment screens, and a forest-grade on-board oxygen generation system. Formula Leopard Titanium 9 Formula Leopard Titanium 9 made its debut at this Chengdu Auto Show, but the official did not release more technical information about the new car. Combined with the previous news, it will use a 1.5T engine + front and rear dual-motor plug-in hybrid four-wheel drive system, matching the sixth-generation DM-i hybrid technology, adopting a load-bearing body structure, equipped with a cloud -P Ultra intelligent hydraulic suspension, and equipped with a rear wheel steering system as standard. The square box SUVs that can be seen everywhere at the Chengdu Auto Show are similar to the Titanium 9. There are also a number of new cars such as the Jetailer, the Jetailer 7, the Mensch X700, the new dark blue G318, the iCAR V25, the Star Tantalum 5X, the Thai Tantalum 700, and the Red Flag G919. Their appearance has made the number of square box SUVs at this Chengdu Auto Show the highest in history, and almost completed the full coverage of 100,000 to 1 million. Many of these products are similar to the Fengbao Titanium 9. More detailed technical details have not yet been fully announced. What surprises will they bring to us in the future? Let's look forward to it together. Write at the end: For SUV products, previously we basically divided them into two categories, urban SUV and off-road SUV, through the load-bearing/non-load-bearing body. In the era of fuel vehicles, although the two categories occasionally intersect, they are basically more luminous and heat-emitting in their respective fields. However, in the past two years, with the rapid development of our new energy technology, the intersection of urban SUVs and off-road SUVs has continued to expand. Especially after the outbreak of the "9 series flagship" products in the past year, the development of urban SUVs seems to have touched the top, and letting these flagship SUVs add more outdoor attributes and commuting capabilities may indeed become the next outlet. So do you think this Chengdu Auto Show will be the beginning of the evolution of square-box SUVs, and will there be a big explosion of square-box SUVs in 2027? We look forward to hearing from you. (Written by Guo Chen, Automobile House).