2026-04-27
Yang Long: "All systems are standard" in addition to Haobo Aian Power, and a new coupe will be launched in the fourth quarter
On April 24, 2026, the 19th Beijing International Automobile Exhibition was officially opened in the spotlight. With the theme of "leading the era, smart future", this auto show focuses on cutting-edge technologies such as intelligent driving, full-stack self-developed architecture, 800V high-voltage fast charging, and AI large model entry. During the auto show, AutoHome had in-depth exchanges with Yang Long, vice president of Haobo Aian BU sales service of GAC Group, focusing on innovation and talking about the future of the industry. At the 2026 Beijing Auto Show, GAC Haobo Aian BU released a new slogan and proposition: The brand value proposition of the Aian brand is Wisdom and Easy Life, which will create a easier and better life for young users around the three major directions of fashion, intelligence and peace of mind; the brand value proposition of the Haobo brand is "Wisdom and Enjoy Life", which is aimed at people who are advancing in life and creating high-end experiences around taste, technology and Yue. According to Yang Long, at this auto show, Aian also officially released a new logo, marking the brand's full transformation to the C-end. In the fourth quarter of 2026, Aian will launch a new smart coupe for young people, featuring a new family design and a new logo. At this Beijing Auto Show, the Hao Bai S600 (parameter | inquiry) was officially released, and the upcoming Aian N60 was also highlighted. According to Yang Long, the above two models will adopt the configuration strategy of "fully equipped" and "full-system standard" outside the powertrain. Because GAC is currently promoting platform-based and modular R&D in an all-round way, the versatility of many core components has been greatly improved and costs have been reduced. At the same time, sales volume and technological innovation will also help further reduce the cost of products. Through the dual effects of platformization and scale, both models will achieve cost optimization. The following is the original text of the exchange (compiled by Car House): Car House: First question, could you please tell us about the highlights and surprises brought to us by this car show Hao Platinum? Yang Long: The highlights of this auto show are mainly divided into brand and product. The core is to release the new slogan and proposition content of the Hao Bai and Ai 'an brands: Ai 'an brand is positioned as Zhiyue Life and Easy Life. In the future, we will focus on the three major directions of fashion, intelligence, and peace of mind, and rely on GAC Technology to create products and services in the whole ecological chain for users, and create a easier and better life for young users. We have been pushing the national good car. We hope to give young people access to high-quality products and experiences at their fingertips through equal rights in science and technology. The HaoBo brand is positioned to enjoy life intelligently, facing the people who are advancing in life, and creating high-end experiences around taste, technology, and happiness. Black technology such as GAC's star source extension, cutting-edge cockpit, and future batteries and motors will be preferentially applied to Hao Platinum models to meet users' higher-level enjoyment and value recognition. In terms of products, this time Hao Platinum and E-safety models were unveiled, and the core heavyweight model was Hao Platinum S600, positioning the new luxury smart sports SUV. It continues the luxury gene of Hao Platinum, emphasizes intelligence and sporty feeling, and the shape is resistant and tasteful. It is also equipped with GAC Star Source Extension, the latest motor and cockpit technology, and the intelligent driving adopts the Momenta R6 first echelon solution, which is fully equipped with comfort and technology. In addition, models such as the Hao Platinum A800 and HL were also exhibited simultaneously. Ai 'an brings two core hot-selling models: the i60 and the N60. The i60 is positioned for the National Range Extension and the National University's five-seat SUV. Sales continue to exceed 10,000 units per month, and the product strength and reputation are highly recognized by consumers. Since the pre-sale of the N60 opened on April 16, orders have far exceeded expectations. This car is for young users, except for different endurance, the rest are fully equipped: lidar, advanced intelligent driving, intelligent cockpit, five link suspension, zero gravity seat, magazine battery are all standard in the system. It adopts a new family quantum star ring design, and the visual impact of the real car is stronger; the 1BOX design concept brings the highest room acquisition rate in the same class, and the driving and storage space performs well. In addition, at the group conference, President Zhang Xiong (President of GAC Hao Bao Ai 'an BU) also mentioned that Ai 'an will launch a new smart coupe for young people in the fourth quarter of this year, with a new family design and a new logo of Ai 'an Safety. At this auto show, Aian officially released a new logo, marking the brand's comprehensive transformation to the C-end, providing deeper insight into user needs and providing users with better products and services. Car House: According to you, Ain offers a very good configuration, including a smart driving experience, a smart cabin experience, and a positioning that is not particularly high-end. After adding so many configurations, how to find a balance with the price? Yang Long: These are considered comprehensively. For example, the N60 adopts the 1BOX design concept. Through this layout, the space inside the car is maximized and released to give the best experience. On the intelligent driving system, we use the industry's medium level of 200TOPS computing power, but relying on new algorithms, L4-level technical architecture, and a large end-to-end model, even with only 200TOPS computing power, we can achieve the intelligent driving experience of 2000TOPS computing power on the market. This may sound incredible, but we don't want to explain too much, and welcome everyone to test drive in person. Subsequently, we will also conduct a large number of comparative tests to compare the N60 and 300,000 models together. Its intelligent driving experience will never be inferior or even better. On the other hand, after the reform of GAC and the establishment of BU, the overall thinking has changed a lot. We have comprehensively promoted platform-based and modular research and development, and the versatility of core components such as chassis and smart cockpit has been greatly improved, making costs more controllable. At the same time, sales volume also plays a key role: i60 has achieved monthly sales breakthroughs, and N60 also has the potential to break ten thousand from the current pre-sale orders. In the current market, as long as the sales volume of a single model exceeds 10,000 units, combined with the platform architecture, a platform can derive multiple products with different positioning, and achieve cost optimization through the dual effects of platformization and scale. Technological innovation also plays an important role. Just like the current development of domestic AI technology, once AI was out of reach, but with the upgrading of algorithms and technical logic, the cost has been greatly reduced and the experience has been greatly improved. Through the same logic, we have achieved the balance between high matching and friendly prices. Car House: The whole system is standard, is it also because Aian can be multiplexed through large-scale configuration, and then the cost can be better optimized? Yang Long: Yes. In the traditional mode, we will do low, middle and high complex SKUs. Now, we rely on platformization and scale to reduce costs, and then make SKUs the simplest, so that the single configuration sales volume is higher and the cost is more controllable, which is a transformation of our learning to the industry's advanced model. In fact, we are also reflecting on the fact that we have designed so many configuration versions, do users really need them? Through in-depth user research, we accurately grasp the just-needed configuration that users really need, and position it with the universal benefit of national good cars, so that young people can easily have a high-quality good car under the pressure of life. N60 is the best answer. Car House: Go back to Hao Bai. The Hao Platinum S600 is a very heavy product of the company this year. After reaching this price, many car companies will pull the model configuration full. What are the unique advantages of the S600 over these models? What are your expectations for the future market performance of this model? Yang Long: The Hao Bai S600 is our Hao Bai brand's heavyweight model this year. The Group has made a three-year action plan for Panyu, imported the definition of such a process through IPD, and has also conducted more in-depth research. The biggest feature of the new car is first and foremost the shape. The whole look is very tasteful, unique and original. Nowadays, original design is hard to do. We are the original design of the Shanhai architecture, both the front face and the rear tail. The second is the "room acquisition rate" of 90%. The space inside the vehicle is very large. This is also the characteristics of GAC, especially the characteristics of Hao Bao Aian. Then there's the configuration that you just talked about. The configuration is all full. The idea of our configuration is the same as the N60, all cars and all functions are standard. In addition, unlike other cars, we are dual-powered. We use GAC Star Source Extension Technology. Xingyuan extended range technology solves the three major pain points of "soaring fuel consumption, power attenuation, vibration and noise increase" in the event of a loss of power for the extended range vehicle. This is our big advantage. The S600 is positioned as the new luxury sport SUV. Its overall shape is very sporty and has a coupe feel, but we think it is still an SUV, so the positioning is still a sports SUV. In addition, due to the branded, modular design, our next product pricing will also be very competitive.