On July 6, we learned from Ford that its medium-sized and large SUV, the new Explorer, was officially launched, with a total of 5 configurations and a price range of 309,800-399,800 yuan. As a vintage model, it continues to be based on the CD6 vertical rear drive platform, upgrading from the appearance, interior and configuration to meet the needs of more users for different scenarios. For the detailed price of the new car, please refer to the following table/figure: Model Price (RMB 10,000) 2.3T EcoBoost 4WD Traversal Edition 30.98 2.3T EcoBoost 4WD Fashion Plus Edition 32.98 2.3T EcoBoost 4WD Titanium Edition 35.98 2.3T EcoBoost Red Gold Edition 38.98 2.3T EcoBoost 4WD Kunlun Peak Edition 39.98 ● New Car Features Appearance According to the official introduction, the car will provide the standard version "Luxury Land Yacht" and Kunlun Peak Edition "Mountain land yacht" two sets of design language, the former is based on the nautical yacht as the design inspiration, the front face grille size increased, the shape is square, with all-weather bright star ring type through the lamp belt, so that it has a good visual experience; the latter draws inspiration from the Kunlun Mountains design, focusing on basalt blackening the front face, and in the C column, rim, cockpit supplemented by The Three Peaks Kunlun Peak symbolizes the three 7500-meter peaks of Gonggar Peak, Mustag Peak and Gonggar Jiubie Peak, enhancing the sense of exclusivity. In the rear, the car uses a C-shaped taillight group, with a roof spoiler and a trapezoidal license plate area, which has a good visual hierarchy. At the same time, the car will also be equipped with Ford Bronco's same type of retractable front trailer hook, with an integrated trailer structure at the tail and a complete power interface. The original factory supports 3 tons of towing and 2.1 tons of rear towing qualification. In terms of color matching, the car is based on the original Bering Sea gray, Andean black, and Greenland white, and the exclusive Saharan gold car paint in the Chinese market has been added to meet the personalized needs of more users. It is worth mentioning that the Kunlun Peak Edition has a clearance of 223mm from the ground and is equipped with original all-terrain tires, Torson B type limited slip rear differential, all-steel chassis armor, etc. In terms of interior, the car uses a full LCD instrument, a three-spoke multi-function steering wheel, and a 27-inch 4K central control screen (all equipped with the new sync max smart connected car machine, standard Qualcomm 8155 chip, equipped with the fourth-generation VA4.0 AI voice assistant to access the AI large language model for the first time, supporting wake-free direct control, dual-tone zone recognition, continuous multi-instruction, fuzzy semantic understanding, seamless dialogue across scenes, and core car control and navigation instructions are available offline in networkless environments such as underground garages and tunnels), making it have a strong sense of technology as a whole. At the same time, the car will also provide differentiated configurations for different versions, increasing the filling thickness of all seats by 50%, and adding second-row seat ventilation, second-row sunshade, and so on. In addition, the base volume of the trunk is 1505L, the second row of seats is expanded to 2487L after falling down, and the carpet is matched with nearly 100L hidden storage boxes, 15 zoned storage cells, etc., to greatly meet the storage needs of different users. In terms of other configurations, the car will also be equipped with a front-row 50W wireless fast charging, two-row dual 60W Type-C fast charging interface, the owner leaves the automatic locking function, automatic overtaking lane change assistance, 540-degree panoramic images, steep slope assistance functions, etc. The Kunlun Peak Edition exclusively enjoys the same source Ford off-road visualization system for hot horses, and the screen displays professional off-road data such as body tilt angle, four-drive power distribution, front wheel steering angle, longitude and latitude, and tire pressure in real time. In addition, according to the official previous disclosure, the titanium version is equipped with semi-aniline leather seats and exclusive Gobi brown interior color; the red gold version provides two sets of six luxury themes of black ink jade and light Myanmar teak, standard with Michelin flagship silent tires, Royal Danish B&O sound + ANC active noise reduction; the Kunlun Peak Edition is upgraded with Dinamica microfiber eco-friendly suede spliced semi-aniline leather, superimposed with seat massage and HUD head-up display; titanium and the following models are standard with Pirelli Scorpion tires. In terms of power, the new car is equipped with a longitudinal 2.3T turbocharged in-line four-cylinder engine with a maximum power of 213kW and a peak torque of 445N · m. The transmission system will match the 10-speed manual transmission. The new car is also equipped with an intelligent separable four-wheel drive system as a standard, equipped with a TMS terrain management system, and supports millisecond-level two-wheel drive/four-wheel drive switching. It provides five driving modes: sports, energy-saving, standard, wet-slip, and off-road. The chassis adopts a high specification double ball joint front suspension + integrated multi-link rear suspension, and the front and rear are equipped with all-aluminum alloy lower swing arms, which reduces the unsprung mass● by 53.8%. In recent years, the demand for medium-sized and large-sized SUVs in the domestic consumer market has continued to heat up, and the heat of subdivision tracks has remained high, which has also made the models in this price range increasingly rich and more complete. Superimposed on the popularity of many population households and the restrictions on the purchase of multi-local motor vehicles, many large families have fallen into the predicament of multi-population and bicycle use, taking into account the versatility of medium-sized and large SUVs with multiple passengers and travel, and further becoming the preferred category for family car purchases. For this modified Ford Explorer, the primary competitive pressure still comes from traditional fuel competitors, which will continue to compete directly with models such as SAIC-Volkswagen Tougher, Nissan Land Exploration, and Hyundai Parisi. Several models are positioned to converge, all of which focus on large space and high practicality, and deeply cultivate the home SUV market. In addition, it is worth noting that the current domestic consumer preference for car purchases has accelerated, and the market attention of new energy vehicles has risen rapidly. In addition to fuel competitors, new explorers must synchronously face the diversion competition of multiple new energy vehicles of the same level and price, and the market competition environment is more complex. From the perspective of product differentiation, the new Ford Explorer has reshaped the appearance and upgraded the cockpit interior on the basis of retaining the practicality of hardcore home use, superimposing a new large-screen car machine system, taking into account the trendy fashion sense and the cockpit technology sense, jumping out of the bulky stereotype of traditional hardcore SUVs, and the playability and personalized properties of the whole vehicle have been greatly improved to adapt to the aesthetics of young families. At the same time, the new explorer holds the scarce vertical rear drive native architecture of the same class, and pulls up the vehicle positioning, which can achieve a balanced front and rear axle weight, taking into account the comfort of daily commuting and the pleasure of handling, and is also the core mechanical card of the explorer.● Editor's Comments: This new explorer has been upgraded to accurately step on the market pain points, and the product optimization idea is pragmatic and efficient. The external rejuvenation model is upgraded, and the interior penetrates the layout of the super-large screen, which fits the mainstream aesthetics of current consumers, and complements the shortcomings of the old interior of the previous generation and the lack of scientific and technological sense. At the same time, the new car retains the core household attributes such as large space, high passability, and reliable powertrain, and the comprehensive competitiveness of the product is upgraded. However, it should be noted that the current domestic medium and large SUV market is intensifying, and the resistance of new cars to break through the perimeter should not be underestimated. On the one hand, the traditional overseas brand competitors have been cultivating the domestic market for many years, maintaining a large volume and a deep base of the masses; on the other hand, the new energy models under the new automobile manufacturing forces represented by boundaries, ideals and NiO, with excellent comprehensive product quality and ecological performance, diverting a large number of home users, under two-way squeezing, will the new explorers be able to stabilize the sales volume and break through the dilemma of internal rolls? Share your thoughts in the comments! (Wen/Auto Home Zhou Yi).