On August 5, we learned from the official that the Great Wall H10 was officially launched. A total of 4 models were launched, with a price range of 209,800-23,18,000 yuan, and a new price of 201,800-223,800 yuan for a limited time. As the first "square box new species" named after the Great Wall parent brand, the Great Wall H10 combines the comfort of all MPVs, the smart worry-free of urban SUVs, and the full-scene ability of pan-off-road, and introduces large five-seater and large six-seater two-set layout models. The vehicle is equipped with a Hi4 plug-in hybrid system, with a maximum CLTC pure battery life of 232km and a maximum CLTC comprehensive life of 1404km. In terms of the appearance of the new car, the car adopts the design language of "Square Ding Aesthetics". The lines of the car are mainly flat and straight edges, and there is no large area of circular curved surface. The whole is the outline of the standard square box SUV. The design inspiration is taken from the bronze square ding shape elements. The front face of the vehicle extends upward from the grille, cover, and laterally progressive lines to the roof. The smooth contours are raised to create an upright vehicle posture. The headlights are inspired by tattoos, and the single lamp contains 4 matrix light groups, which can reach 2450 lumens, can irradiate more than 200 meters, and the low light can cover nearly 4.5 lanes. On the side of the body, the new car adopts a short front suspension, long wheelbase, and high body posture, and the whole car has a very upright vision and a strong sense of strength. The interior of the vehicle rear light group has several prismatic layers, making the rear of the vehicle more dense and stable. When Smart Driving is on, the center of the light group lights up with blue light. The vehicle offers a total of 5 body colors: golden brown, snow peak white, twilight gray, blue green, and dark night. Gold brown and snow peak white can also be combined with a black bicolor body. In terms of body size, it has a length, width and height of 5138 (5299)/2050/1970mm, a wheelbase of 3000mm, and is positioned as a medium-sized and large SUV, with five- and six-seat versions. The Great Wall H10 has a high passability, with a 24° approach angle, a 25° (six seats)/30° (five seats) departure angle, a 20° longitudinal passage angle, and a 220mm ground clearance, which can easily adapt to relevant road scenes. In terms of interior decoration, the interior has a wraparound cockpit layout, which offers three interior colors: ink grey, jade white, and amber brown. The vehicle is equipped with a 10.25 inch full LCD meter + 15.6 inch center control screen + 29 inch SR-HUD. The seat back of the Great Wall H10 has an 11-layer composite structure, and the driver is equipped with 12-way electric adjustment, ventilation and heating, 10 o'clock massage, and headrest sound. At the same time, the new car is also equipped with a 17.3-inch rear entertainment screen, which supports "five-stage" adjustment between 90 degrees and 110 degrees, and is equipped with a folding anti-pinch function. In addition, the vehicle is equipped with a Coffee AI Sound system that provides 21 speakers + 7.1.4.2 channel layout + support for Dolby Atmos with a peak power of 1560W. In terms of space, the volume of the trunk of the five-seater model is 815L, which can be expanded to 1885L after the second discharge is emptied, the volume of the six-seater model is 316L, and the capacity of the three-row seat can be expanded to 1056L after it is downed. A total of 42 storage spaces are provided for the whole vehicle. In addition, the Great Wall H10 also builds a global docking station, including a hinge shield docking station, a tailgate docking station, a rear-row inner roof power supply docking station, a dashboard storage docking station and a C-pillar area storage docking station (five seats), which respectively support the installation of off-road side spotlights/sports cameras, cutting boards, projectors, brackets, storage equipment and other needs. In terms of assisted driving, the Great Wall H10 provides the third-generation intelligent assisted driving system platform of the Coffee Pilot 3 Great Wall Automobile. The whole vehicle is equipped with 27 intelligent driving sensors and adopts a camera + lidar fusion sensing scheme, with a forward sensing of 250 meters, a lateral sensing of 120 meters, and a rearward sensing of 150 meters. It can realize L2 level assisted driving functions such as full scene Noa and smart parking. Coffee Pilot 3 can start auxiliary driving directly from the parking space, and independently handle scenarios such as gate passage, turnaround, roundabout, and turnaround, covering parking lots, internal roads, and public roads, so that there is no breakpoint from the parking space to the parking space, and practicality and convenience are greatly improved. The Great Wall H10 smart parking system integrates four functions: memory parking, parking assistance, remote-controlled parking, and tracking and reversing. The 3-kilometer memory parking can store 100 routes and support automatic parking across floors. It is compatible with more than 200 parking spaces and supports voice control. Mobile remote-controlled parking and tracking and reversing can easily cope with complex scenarios. In terms of safety, the vehicle adopts a "nine horizontal and six vertical" cage body, with high-strength steel accounting for 80.4% and thermoformed steel accounting for 41.4%. The key force transmission parts such as the column door ring and the front/middle beam of the roof are 2000MPa ultra-high-strength thermoformed steel. The body structure has been integrated and innovatively designed, combining the non-load-bearing body stiffness and the lightweight and innovative design of the load-bearing body, with a body torsional stiffness of up to 40861N · m/deg. In addition, the Great Wall H10 is equipped with remote airbags, which can effectively avoid secondary injuries caused by the collision of the main co-pilot when side bumps occur, and the protection is more targeted. All 7 airbags + 2812mm ultra-long side air curtains + distal airbags, covering the first row to the third row in all directions. In terms of power, the Great Wall H10 is equipped with a Hi4 hybrid system consisting of a 1.5T engine + dual motors. The maximum power of the 1.5T engine is 123kW, the maximum torque is 243N · m, the maximum power of the motor is 100kW (front), 220kW (rear), the maximum power of the system is 440kW, the peak torque is 722N · m, and it is equipped with a four-speed hybrid transmission. The 0-100km/h acceleration time is 4.9 seconds. In terms of batteries, the vehicle will be equipped with a 42.8kWh battery pack. The CLTC has a pure battery life of 232km and 227km, with a maximum comprehensive life of 1404km and a 15-minute charge of 126km. The Great Wall H10 is also equipped with an EDC electromagnetic shock absorber, a front double fork arm + rear five link independent suspension, and a bionic motion control system to achieve accurate control of the body posture in milliseconds. At the same time, the vehicle is also equipped with iTVC intelligent torque vector control system and rear axle electronically controlled mechanical differential lock to ensure reliable escape in extreme road conditions. The vehicle provides seven driving modes to intelligently adapt to all road conditions such as cities, snow, mud, and sand. Market analysis From the perspective of market positioning, the Great Wall H10 is in the range of 20-250,000 yuan, belonging to a cross segment. At the same time, it must face two completely different types of opponents: one is a six-seat SUV that focuses on home comfort, and the other is a hybrid box SUV that takes the hard-line route. The product logic of the two types of competitors is obviously different, which directly determines the differentiation of user groups. Its direct competitors include models such as the Ford Smart Horse and the Formula Leopard Titanium 7. Compared with urban-oriented models such as the ideal L6, the Great Wall H10 uses a square box body, has a stronger chassis throughput and four-wheel drive system, and can cope with rotten roads, unpaved roads, and camping scenarios. The advantage of the ideal L6 lies in the intelligent cockpit, car-machine ecology, the chassis is biased towards urban adjustment, almost no off-road capability, suitable for home users who are driving on paved roads most of the time, and the trade-off between the two is the trade-off between "outdoor ability" and "urban driving quality". Inside the hardcore box camp, there is an essential difference between the Great Wall H10 and hardcore SUVs such as the Beijing off-road BJ60 extension with a non-loading body. The upper limit of the mechanical structure of traditional hardcore SUVs is higher, and the reliability of extreme off-road and long-distance crossing is stronger, but the body weighs more, the fuel consumption of urban commuting is high, and the NVH in the car and the comfort of daily pavement will be compromised. At the same time, there are shortcomings in multi-member family use scenarios. The Great Wall H10 uses a load-bearing body, retains a four-wheel drive system, and only supports mild off-roading. The power supply fuel consumption and daily driving comfort are better than traditional hard-sided SUVs. At the same time, it natively provides five-seat and six-seat two layouts, and the practicality of the third row space and the trunk is more suitable for large family travel needs. In summary, the emergence of Great Wall H10 fills the gap in the category of market segments in the price range of 200-250,000, but it also has obvious product trade-offs. It did not copy the non-loading body of the hard-core SUV at the same price, but tilted the cost to space, intelligent driving and comfort configuration, in exchange for a more friendly urban commuting energy consumption and daily riding experience, and thus abandoned the hardware foundation of high-strength off-road. For ordinary home users, we value the appearance of the airfield and the practicality of five/six seats. Occasionally, non-paved roads and camping trips are required. This car has a good comprehensive adaptability. However, if users have the need to travel frequently and cross the country heavily, the upper limit of its chassis is not enough to support such scenarios. In the current market environment, the final product value depends entirely on whether the user is willing to pay for this product logic. Let's look forward to the subsequent market performance together. (Written by/Yao Yu, Car House).