150,000 large SUVs with Huawei family barrels, can Huajing S be celebrated and profitable?

On May 8, 2026, Huajing S (parameter | inquiry) was officially listed, with an official guided price of 159,800-203,800 yuan (super replacement price of 149,800-193,800 yuan). The new car is equipped with Huawei Drykon Smart Drive ads Pro Enhanced Edition, and the listing supports urban pilotage assistance. As the only six-seat SUV with Huawei's Qiankun family bucket flagship, Huajing S not only refreshed the new price bottom line of large SUVs, but also further lowered the budget threshold for users to own Huawei family buckets. Huajing S is so desperate because it has the dual mission of offsetting and brand upgrading, and for Wuling, it can only succeed and not fail. However, in the face of a fiercely competitive and varied market, can it successfully complete the task and achieve fame and fortune? 53% comes from the joint venture owner, which is a confirmation that the brand will be on the market, but the official blind subscriber portrait is more dazzling. Among them, 78% came from swaps, and 71% came from multi-person households. This is highly consistent with the product positioning of large SUVs, and it is also the market feedback that a high-quality large SUV should have. Among the three sets of data, 53% came from the joint venture owners, which is the user's recognition of the Huajing brand. It is recognized that it can be compared with the joint venture brand. However, data analysis without sample size support is meaningless. Therefore, to successfully open the market and seize the mainstream track, it is also necessary to ensure the continuous climb of the long tail data. Wuling Automobile Group, a huge user of the economic market base, is both a liability and an opportunity. It is the first Chinese brand automobile company in China to cumulatively produce and sell more than 30 million vehicles, but the basic market is below 100,000. According to the terminal sales data, from 2024 to 2025, more than 90% of the sales of Wuling Automobile and Baojun brands came from the market of less than 100,000 yuan. Although the proportion declined in Q1 2026, it was still as high as 87.7%. Deeply cultivating the low-end market for a long time, although it is an obstacle to the Wuling brand to break through the cognitive ceiling, but as a new model for replacement and upgrading users, for Huajing S, this is not a market opportunity. If it can successfully realize the conversion of users within the group, then Wuling's massive economic vehicle base users will become a huge opportunity for Huajing brand to break through development and seize the high-end market. Sufficient economy and durability are the primary needs of 100,000-200,000 budget users to achieve effective conversion of stock users. The core key is whether the product strength is sufficient. Adhering to the concept of "what the people need, what will Wuling make", is the launch of Huajing S precisely in line with market demand? Let's first sort out the requirements of 100,000 to 200,000 budget users. Automobile House survey data show that the budget of 100,000 to 200,000 new energy intention users attaches the highest importance to battery life, safety and vehicle quality in car purchase decisions. The proportion of the three items exceeds 40%, and the priority is far ahead of other factors. Among them, compared with the overall car buyers, such users are particularly concerned about mileage, safety, price and car cost. Is the Huajing S, which features intelligent assisted driving, betting on the wrong track? This is not the case, because it is difficult to break the lap simply by “rolling” on existing requirements, and a new circuit must be opened to have the opportunity to achieve overtaking. The survey data shows that 100,000 to 200,000 budget users are also interested in advanced assisted driving. In the intelligent assisted driving configuration, 67.3% of users prefer the high-speed Noa function, which is more acceptable than the basic assisted driving function. This is enough to show that such users are not only in demand for intelligent assisted driving, but also are not satisfied with the basic functions of entry-level driving. Refresh the entry price of new energy large SUVs. The cheapest Huawei family barrel large SUV was almost unimaginable five years ago. A large flagship new energy SUV, the threshold can be explored within 150,000 yuan. Huajing S not only broke through this price bottom line, but also superimposed the buff of "Huawei Whole Family Barrel" on the whole system, and the product is full of sincerity. Looking at the domestic large SUV market, the flagship products with millions of levels in the past were first pulled down to 300,000 by Chinese brands; with the subsequent entry of Fengyun T11 and Ledao L90 Rental Electric Edition, the threshold was further explored to within 200,000. Now that Huajing S is officially listed, the pricing of large flagship new energy SUVs has been directly refreshed to a range of 150,000. But at this track segment, low prices alone are not enough to drive the market. Nowadays, consumers prefer large-size, high-positioned flagship SUVs. In the past half year, the terminal sales data showed that the average monthly sales of Qianjie M8 and Ji Krypton 9X exceeded 5,000 units, and the peak monthly sales of NiO ES8 exceeded 20,000 units. In addition, with new cars supported by Huawei technology, the market performance is generally bright. From this, it can be seen that having a hardcore technology endorsement is indeed a major advantage. Large size and low price, dimensionality reduction to combat the rising popularity of brands in the low-grade SUV market, and the pricing has hit a new low of the same grade. Can the sales volume of Huajing S steadily win the coupon? Not necessarily. The flagship SUV circuit is only one of its main battlefields, and the bigger challenge comes from the low-level market segments with similar pricing, and it is its true breakthrough direction to grab share downward with a reduced dimension attitude. From the comparison data of car home models, 65% of the cars in the top 20 models compared with Huajing S are medium-sized SUVs and medium-sized SUVs, while large SUVs account for only 35%. Among them, the two most competitive rivals are the Galaxy M9 and the Leapmotor D19, which together account for a staggering 26.3% of the market share. (The competitive landscape will also change dynamically as new cars are launched.) According to data from Autohome's follower count, compared to the top three core competitors, the Huajing S's popularity trend is more stable and linear. In the first seven days after its launch, except for the Fengyun T11 which had slightly weaker popularity, the other three models had roughly the same initial attention. In the first six days after its launch, the Huajing S made a strong breakthrough and led the pack; three days before its launch, the Leapmotor D19 suddenly surged in popularity and overtook it. Even if it didn't ultimately surpass the Leapmotor D19, the Huajing S maintained a steady upward trend, and based on its steady pace, there is still room for its attention to continue to rise. Market presence is also crucial in the competition between competitors. For the Huajing S, it not only shoulders the task of boosting sales, but also bears the heavy responsibility of helping the Wuling brand break through and elevate its brand image. To truly enhance brand image, Huawei's full suite of smart features is like a graduate's diploma—it can be a "stepping stone" to open the door to the mid-to-high-end market, but it cannot be a "passport" to conquer the market. Whether a product can truly resonate with consumers and continuously expand its market share depends equally on its core strengths: solid driving dynamics, reliable safety, durable quality, and comprehensive pre-sales and after-sales service are all crucial to a brand's long-term success. The official launch of the Huajing S is a significant step forward for Wuling on its path to brand advancement, but it's only the beginning. Moving forward, maintaining its core product strengths, continuously enhancing brand recognition, and navigating increasingly complex market competition will be the more challenging tasks facing Huajing and the Wuling brand as a whole. (Text by Car Market Stories)