Question line: It is not the withdrawal of Hongmeng Zhixing and Huawei franchise stores that will open the "exclusive franchise" mode.
Recently, the news that "the boundary will withdraw from the Hongmeng Zhixing system and Huawei's offline specialty stores" has been widely disseminated in the industry and attracted attention. A person familiar with the matter told the Chongqing Internet Illegal and Bad Information Reporting Center that "the boundary is not to withdraw from Hongmeng Zhixing and Huawei stores, but to start channel branch network operations within the framework of Hongmeng Zhixing and promote the brand's" exclusive monopoly "model." Exclusive operation "means that from January 1, 2027, Huawei franchised stores will be officially divided into two types, one is a monopoly boundary, and the other is a sales boundary. On January 1, it will be officially divided. The core objective of the adjustment is“ to bring a more distinguished brand experience to users ”. It is worth mentioning that Combo, director and vice president of the Cyrus Group, also accepted media interviews and responded to topics of concern to users and the market. Regarding whether there are plans to expand new models in the follow-up of the boundary, Compaq responded:" The business focus of the boundary is to push the car, operate each product for a long time, and achieve market recognition and user love. The boundaries M5, M6, M7, M8 and M9 have covered different price bands. The boundaries will continue to enhance the operating capabilities of large items, and are committed to obtaining a leading market position in the corresponding segments. On the basis of consolidating the market share advantage of high-end SUVs, we will select opportunities to enter the market of sedans, MPVs and other competitive products, and concentrate resources to create products with scale effect and long-term competitiveness. "(compilation/auto home graduation).