As the sales benchmark of Porsche's Cayenne models, it has long been in the mainstream of high-end SUVs, and the price system has always been strong. Recently, news of the huge price reduction of the Porsche Cayenne rushed to the hot search, and it was reported that the preferential price of the Porsche Cayenne 3.0T dream-by-dream version with a guide price of 918,000 had reached 618,000. At the same time, the government has also launched a 5-year 60-period low-interest loan finance policy, which has greatly reduced the entry threshold for high-end luxury cars. This sudden price cut has not only stirred the entire luxury SUV market, but also made many long-awaited consumers welcome the opportunity to start. However, can the actual price in 4S stores achieve such a substantial discount of 618,000 yuan? We also consulted with 4S stores in the Beijing area and learned more about the pick-up prices of riders in various regions through the AutoHome app. According to the sales staff of Beijing Porsche 4S, at present, the Cayenne 3.0T Dream Chasing Edition in the store can only be selected from the existing cars that have been installed and equipped. On the basis of the bare car price of 918,000 yuan, an optional configuration of 61,700 yuan has been installed, including wheels, steering wheel heating, sound system, interior colors, etc. The total price of the bare car is 979,700 yuan. At present, the preferential margin of the replacement subsidy included in the store is about 26%, and after the bare car price is discounted, it is about 720,000 yuan. On this basis, the purchase tax, insurance and license plate inspection are added, and the final landing price of the whole is about 810,000 yuan. If you choose the installment loan plan, the landing price will remain unchanged, and you can enjoy the 5-year 0-interest financial plan. In addition, we also saw that the dealer price of Cayenne 3.0T Dream Chasing Edition in August was 830,000 yuan, and the average price of car lifting was 734,800 yuan. We saw two full car purchase information in Beijing in September, with prices of 769,500 yuan and 789,500 yuan respectively. Prices in different regions will fluctuate to varying degrees. You can see that prices in Foshan and Shenzhen will be lower. The full purchase price is about 680,000, 690,000, and 700,000. According to this situation, we also consulted the Porsche 4S store in Beijing. The in-store sales said that there would not be such a large discount in the Beijing store. It is not clear why there will be such a large discount in other regions. At the same time, the staff said, it is very likely that some dealers are using 918,000 yuan without any optional lowest price combined with discounts to promote, but there is no current car at this price. At the same time, 4S store sales also joked that those discounts that are very strong will not be damaged vehicles or long warehouse-age inventory vehicles, and there is no such price in Beijing. Another point is that Porsche China has no official price reduction notice of 300,000, so the poster quotation may also belong to the inventory impulse quotation of individual dealers, not the national unified market. In most urban Porsche stores, the dream-by-dream offer is far less exaggerated. If you really want to buy this car, you still have to go to the store to talk about it and be vigilant about some additional routines. Briefly introduce the product information of the Porsche Cayenne 3.0T Dream Chasing Edition. As an entry-level model of the Porsche Cayenne, the vehicle is equipped with a 3.0T turbocharged V6 engine, a maximum power of 260kW (354 horsepower), and an 8-gear self-contained transmission. The vehicle provides an air suspension, which supports soft and hard/adjustable height. L2 assisted driving, passenger entertainment screen, rear LCD screen, steering wheel heating, HUD head-up display, second-row seat heating and ventilation, Bose audio, etc. are optional configurations. In the context of the rapid growth of new energy vehicles in China, the terminal price reduction of Porsche Cayenne marks that the premium space for fuel luxury vehicles is shrinking. New players represented by domestic high-end new energy, with a stronger intelligent cockpit, intelligent driving system, smooth electric drive experience, diversion of a large number of high-net-worth users. Porsche still has an audience relying on its brand heritage and chassis control advantages, but it must also face the competitive pressure brought by domestic new energy. Short-term price reductions can drive sales of existing vehicles. In the long run, accelerating the transformation of electrification is the core way for established luxury brands to stabilize the domestic market. The competition between new and old luxury circuits will also give consumers more choices. (Written by/Yao Yu, Car House).