Yuan Ming: Zhengzhou Nissan is "global in China" and has confidence in the sales target of 100,000 units

On April 24, 2026, the 19th Beijing International Automobile Exhibition was officially opened in the spotlight. With the theme of "leading the era, smart future", this auto show focuses on cutting-edge technologies such as intelligent driving, full-stack self-developed architecture, 800V high-voltage fast charging, and AI large model entry. During the auto show, AutoHome and Yuan Ming, head of Zhengzhou Nissan Marketing Headquarters, had in-depth exchanges, focusing on innovation and talking about the future of the industry. 2026 is a key year for Zhengzhou Nissan to accelerate its progress towards the high-quality development goal of the 15th Five-Year Plan. Yuan Ming said that the company's core goal is to fully sprint the sales target of 100,000 units planned in the 15th Five-Year Plan. To this end, the mass production version of the "Nissan Global New Energy Heavy-Duty SUV Concept Vehicle" unveiled by Zhengzhou Nissan at this Beijing Auto Show will be officially launched in 2027. In addition, they will launch a plug-in hybrid four-wheel drive MPV model for the global market within a year. The “Fontaine Shadow Knight Edition” was unveiled at the show, and the company is also evaluating the possibility of bringing it to market. The newly unveiled Nissan Plug-in SUV Concept is the first SUV launched by the entire Zhengzhou Nissan after the establishment of the LCV R&D Center, and assumes the strategic mission of "off-roading" of Nissan. Yuan Ming said that "off-roading" is to meet the customer's yearning for a better travel life. In the future, the products launched by Zhengzhou Nissan will provide users with smarter safety and security, smarter driving experience, more comfortable riding space, and the convenience of life brought by external discharge under the premise of ensuring vehicle performance. According to Yuan Ming, whether it is a Fengtan pickup truck, or the upcoming four-wheel drive MPV and off-road SUV, will be models sold to the global market. In his view, this is also a typical manifestation of Zhengzhou Nissan's "in China, for the world". The following is the original text of the exchange (Auto House Collection): Auto House: Can you first introduce the highlights of Zhengzhou Nissan's booth at this year's Beijing Auto Show? Yuan Ming: Zhengzhou Nissan is undergoing a rapid transformation in accordance with the strategy of "off-road, new energy and internationalization". In this show, we launched two heavyweight products on the off-road SUV and pickup ecology sequences. The first is the Fontaine Shadow Knight pickup. With the continuous upgrading of pickup passenger products and the advancement of intelligent pickup riding, the current pickup truck has moved from the traditional tool property to the outdoor leisure multi-purpose property. Pickup trucks can even be a mobile merchandising platform. On this basis, we have launched this pickup truck with several characteristics: first, plug-in hybrid new energy, free discharge; second, non-carrier body, to ensure its good passability and load carrying and towing protection; Third, customized sand curtain gold car paint, this car paint in the city commute is very cool; fourth, customized all-terrain tires, to ensure that you can experience a good driving experience in any scene. The Fontaine PHEV has a pure electric range of 131km, and it runs more than 800km full of oil and electricity, which is greener. At the same time, this new version also adds exclusive high-performance searchlights, which can ensure the safety of all scenes at night and enhance the off-road experience, so that users can go to more scenes. At the same time, this version also supports two electric motorcycles in the rear bucket. It can be said that the integrated mobile life platform of camping, urban commuting, travel and deep off-road is realized on the new energy platform. The second car is the Nissan Global New Energy Heavyweight SUV Concept. As we all know, Nissan has always had cross-country genes. In the 33 years since the joint venture, Zhengzhou Nissan is also the first brand to run the Dakar rally with off-road vehicles. So, we are introducing this new product also to inherit the off-road gene of Nissan. Overall, these two cars are for the majority of consumers in the off-road ecological, ecological life of such a big wave, I hope that every owner can enjoy a good camping and off-road experience, launched two heavy products. Car House: When will these two products go to market, including the consumer groups we face and the target consumers? Yuan Ming: At present, Fengtan New Energy's basic vehicles are already on sale. We are very pleased to see that the Fontaine Shadow Knight Edition has received a high degree of attention and enthusiasm from users and pickup fans. We are actively evaluating the feasibility of bringing to market in-depth customization solutions such as Shadow Rider. Regarding whether there will be mass production in the future, as well as the specific time to market, price range, booking method and other information, we will closely focus on user needs, and combine market feedback, product verification, regulatory certification and other factors to conduct comprehensive research. Once the relevant plan is clear, we will officially announce it to the public through the official channels of Zhengzhou Nissan. The Nissan Global New Energy Off-Road SUV is expected to go on sale next year. At the same time, we also have a new car, the 4WD MPV, which will also be sold within a year. Overall, since we want to create an ecological culture, we must first meet the needs of consumers from the product and technology. Then do some circle-level, community culture promotion. Therefore, whether it is a pickup truck's new energy, modified vehicles, or off-road SUVs, including four-wheel drive MPVs, it is a series of products that provide consumers with multi-purpose, multi-functional, urban commuting, camping, and crossing. Automobile House: In 2026, does Zhengzhou Nissan have any business goals that are convenient for speaking to the outside world? What important actions will the company take in the future to support the achievement of its goals? Yuan Ming: 2026 is a key year for Zhengzhou Nissan to accelerate its progress towards the high-quality development goal of the 15th Five-Year Plan. Our core goal is to fully sprint to the planned sales target of 100,000 units in the 15th Five-Year Plan. Under this goal, the company is a two-way force both overseas and domestic. Overseas markets have made a series of layouts. For example, on April 1, the Nissan Fontaine model was launched at sea, and sales began this month in Latin America, the Middle East and Southeast Asia. Because Nissan has more channels around the world, we think we can quickly release volumes through Nissan channels. In the domestic market, our company as a whole should make efforts to promote the adoption of pickup trucks, and also to promote the new energy of China's pickup trucks. Now, NEV power has only 5.5% penetration in the pickup market. In fact, 5 years ago, NEV penetration in the passenger car market was also 5.5%. In the past five years, the penetration rate of new energy in passenger vehicles has climbed above 60% or 55%. Therefore, we believe that in this process, we need to use advanced productivity, manufacturing capabilities, and intelligent capabilities to provide consumers with better products and better experiences. We have also accelerated the layout of new energy this year, implementing a dual-brand strategy. Our Nissan brand, I think, is currently the most comfortable and most driving experience in the pickup market. Because the biggest advantage of Nissan is the large space and comfortable ride. At the same time, Dongfeng Motor Group has been making a transition plan on new energy in recent years. The new energy of Dongfeng Motor is developing rapidly, and the core technology is constantly being strengthened. We also use the help of Dongfeng and Nissan shareholders, and our two shareholders maximize the use of resources to land in Zhengzhou Nissan. Overall, according to the dual brand of new energy, we should be able to provide better services to consumers in this market. At present, our new energy pickups are the number one market position in the country. We believe that there is still confidence in gaining more trust from consumers. In the pickup market, we were the first joint venture to build a car, which helped to improve our manufacturing management. We have imported Nissan's management standards and supplier selection and control standards to ensure reliable quality to the greatest extent possible. Therefore, Zhengzhou Nissan has been known for its reliable quality and good performance in the industry for so many years. Last year, we began to make up for our shortcomings, including smart and comfortable rides. Therefore, with the strong support of Dongfeng shareholders, our Dongfeng brand Z9 has also been listed for sale in March last year, and has been loved by many customers at home and abroad. In March of this year, we made an annual change, adding no price increase, making it smarter, more comfortable, and more powerful. In the case of dual-brand and new energy fuel at the same time, I am very confident that during the "15th Five-Year Plan" period, the sales volume at home and abroad will exceed 100,000 units. Car House: What do you think the whole of Zhengzhou Nissan should label if it wants to label itself? Once this label is established, how do you plan to consolidate and expand it? Yuan Ming: Zhengzhou Nissan has been implementing a dual-brand strategy. I think the label of the Nissan brand is luxury, comfort, fashion. based on labels like this. Our company is also vigorously promoting the lifestyle of pickup trucks and has established a user club. In Henan, we have cooperated with Cultural Tourism in Sichuan, Tibet and different fields. I hope that everyone can take their family and friends to travel in a pickup truck outside of work, travel long distances, camping, and feel the special value that the pickup truck brings to him. Let the user feel the charm of the car, have more fun and be more comfortable. As the first pickup truck joint venture company in China, Zhengzhou Nissan has always implemented the manufacturing concept of Nissan. Our overall quality and quality assurance are one and the same. In this case, the Dongfeng brand gives the customer the feeling that the whole quality is good. We believe that with the development of new forces, the intelligent technology of the Dongfeng brand has been continuously enhanced, and the eight words "comfort, intelligence, trendy play, and technology" should represent some of the ideas that Zhengzhou Nissan currently wants to achieve in its current products and future products. Car House: The plug-in SUV concept vehicle you just mentioned is the first SUV launched by the entire Zhengzhou Nissan after the establishment of the LCV R&D Center. It should take on the strategic mission of the entire Nissan off-roading. Don't know how Zhengzhou Nissan plans to consolidate the off-road track in the future and strengthen the mind in the user's heart? Yuan Ming: I think that the word "off-roading" was created to meet the customer's yearning and pursuit for a better car life. The car plays a very special role for the user. Driving to a place with beautiful scenery and no KPI pressure is a yearning for many people. We believe that as a main engine factory, we must first enrich our off-road product series. When the customer wants to drive to Inner Mongolia for desert crossing, I have to let him drive well, have a good experience, and use worry-free, so that the user can feel the hormonal stimulation of a good car. When our customers drive our car to run National Highway 318 and enjoy the beautiful scenery of Peach Blossom, Potala Palace, etc., our "cross-countryization" needs to ensure good passability and power, but also provide customers with good safety and comfort. For example, smart assisted safety, such as the external discharge function provides convenience for brewing coffee and making simple meals. Overall, off-roading is to meet the customer's desire for a better life. We provide good vehicles that give users smarter safety and security, smarter driving experience, more comfortable riding space, and the convenience of life brought by external discharge, while ensuring vehicle performance. Our plug-in SUV concept car is the continuation of Nissan's 90 years of experience and genes, including the continuation of Nissan's family design language, and also integrates some new technologies of electric driving and intelligence in China. We believe that this car can not only serve domestic customers, but also provide a good experience for overseas customers. We believe that plug-in hybrids are trusted by consumers abroad. In addition, there is another product of our company that has not been unveiled this time, which is our 4WD MPV. It is also a new energy plug-in hybrid and a global model for domestic and foreign sales. Based on this layout, Zhengzhou Nissan's future is in line with internationalization in the process of cross-country landing. We must turn "Made in China" into "Made in China" and go to sea. This is also a manifestation of China's manufacturing strength. Both the Fontan pickup and the upcoming MPV and off-road SUV will be models sold globally. We believe that this is also a typical manifestation of “in China, for the world”.