Can Link 07GT achieve cross-layer loop breaking when making a new era station wagon?
From January to May 2026, the cumulative sales volume of LinkedIn vehicles fell by 23.7% year-on-year, and in particular, the year-on-year decline in April and May was nearly 40%. Now that we are more than halfway through 2026, the pressure on the brand to complete the annual sales target has increased sharply. In June, Link 07GT, which focuses on smart hybrid sports travel positioning, officially opened pre-sale, and the official pre-sale price of the brand is the final official guidance price. The entry pricing of 165,800 is reasonable, whether it is in combination with Link's own product pricing system or from the perspective of the group's internal model dislocation competition. But in the mid-sized touring car segment, this price does not create an irreplaceable price advantage. Can such Link 07GT bring new vitality to brand sales? The sales volume of LinkedIn brand declined by 23.7% year-on-year. There is an urgent need for explosive products to boost morale from 2017 to 2025. The annual sales volume of LinkedIn brand has always maintained a steady upward trend. The new energy transformation process has also been smooth and smooth along the way. The market penetration rate has climbed from 0% in 2017 to 63.6% in 2025, which is higher than the overall market level of passenger vehicles. Entering 2026, due to the centralized car purchase boom brought about by the preferential decline in the new energy purchase tax at the end of last year, a large number of potential consumer demand was overdrawn in advance, and the overall market of passenger cars was weakened, making it difficult for the LinkedIn brand to excel on its own, and sales declined year-on-year for many consecutive months. In terms of comprehensive data, the overall sales volume of the brand in January-May fell by 23.7% year-on-year; the decline in April and May further expanded, reaching 39.9% and 39.4%, respectively, and the downward pressure continued to intensify. The collective weakness of all its models is one of the core reasons for the sharp decline in LinkedIn's sales. Judging from the performance of split bicycles, since 2023, except for the growth of Link 06EM-P, the average monthly sales volume of all other series of the brand has declined. Even if Link 06 EM-P remains on the upside, the average monthly sales volume in January-May 2026 is still less than 2,000 units, which is difficult to support alone. At present, Link urgently needs a popular model to boost market confidence and drive overall sales. Can the LinkedIn 07GT, which has just started pre-sale, shoulder this heavy responsibility? Can Link 07GT, a new category of station wagon, smash higher sprinkles? SUVs have always been popular tracks, but Link's existing SUV product lineup has been perfectly laid out, eliminating the need for new SUV models. The medium-sized sedan Lingke 07GT fills the product gap of the sedan series, which is the best solution for the development of the adaptable brand at this stage. The competition on the sedan track is heated, and it is not difficult to stand out, so Linke is extra cautious in positioning and polishing this car. At the model naming stage, the brand first put out the label of the new travel category, followed by the concept of hunting and loading vehicles, and finally finalized the complete positioning of the "technology smart hybrid sports wagon", gathering all the popular core labels in the current market. You can feel Link's expectation and attention to this new car, and want to give users everything they want. Stretching the cycle to observe the sales structure of the car segment, the polarization of the past models has gradually become balanced. In 2025, with the exception of large sedans, the market share of the other track segments at all levels remained stable at about 20%. Among them, the share of small, medium and large-sized sedans has continued to expand year by year, and the pricing of similar models has been continuously explored. Many consumers who originally targeted compact sedans have upgraded and purchased medium-sized and large-sized sedans with higher specifications. This is also the core factor for the continued growth of this segment. If you want to break through in the fierce market competition, reasonable price/performance ratio is only the foundation, and products with distinctive and differentiated characteristics are easier to catch the eyes of consumers. Many former niche tracks have been excavated by manufacturers and become a new addition to the blue ocean. Between 2021 and 2025, major car companies accelerated the layout of station wagons and hatchback tracks, and the number of related new cars increased significantly, from 129 models in 2021 to 249 models in 2025. Among them, the price range of 100,000-200,000 is the core area of growth, and the proportion of new cars in this price range has increased from 34.1% in 2021 to 57% in 2025. The blue ocean opportunity is fleeting, and it is not too late for Link 07GT to "get on" at this time. Link 07GT occupies the blank market of plug-in prices, but it is not so easy to break out the models Link 07GT fusion station wagon loading practicality and coupe sports posture, card position 100,000-200,000 mainstream price, at the same time equipped with a full set of intelligent configuration, precisely step in the current market all the popular labels, more importantly, the interleaved station wagon in the subdivision track belongs to the rare category. Although, in recent years, the acceleration of the launch of new travel/hatchback vehicles, especially in the new energy market, has been the absolute mainstay, with the proportion soaring from 24.0% in 2021 to 69.1% in 2025. However, among the 50 NEV travel/hatchback models currently on the market, the plug-in version accounts for only 10%, and the supply gap is very obvious. Link 07GT's market opportunity is good, but it is not so easy to hit the explosive model. It is not difficult to see from the competitive landscape that LinkedIn 07GT, although it jumped out of the most fierce price band of 100,000 to 150,000, could not completely relax. Regarding space size, many competitors on the market have larger bodies and lower prices; on intelligent assisted driving, the Xiaopeng P7 + intelligent driving system has a mature reputation, the price gap is not large, and the body specifications are more dominant, making it a strong opponent. However, relying on the unique body structure of the station wagon, the Link 07 GT has a natural advantage over ordinary hatchback sedans in terms of practicality. Next, as long as you prove that your athletic performance is good enough, you can further increase your chips against your peers. Participating in the third quarter rally is really a good choice. If Link 07GT only locks in competing products to new energy models, sales volume will not be high enough to revitalize the brand as a whole, because the mainstream price of 150,000 to 200,000 is still the basic plate of fuel vehicles. From January to May 2026, the fuel vehicle market share level is 49.8% compared to the overall market, and 150,000 to 200,000 is significantly higher, reaching 60.2%. In the top ten monthly sales of the same period, fuel vehicles occupied seven seats, and monthly sales of single models all exceeded 10,000 units. Circuit capacity is limited, in order to achieve a considerable sales target, Link 07GT must seize market share from the huge stock of fuel competitors in order to hopefully break through the limited ceiling. Can LinkedIn 07GT boost brand confidence and bring new vitality to brand sales? With the practicality of station wagon loading, the smooth sports model of coupe, the intelligent configuration level, and the scarce subdivision track slots, this is a hexagonal player with multiple advantages. It seems that the development prospects are good, but the station wagon track is still in the cultivation stage, and the natural sales limit of the subdivision market is not high. If you can't break through the limitations of energy categories, complete cross-layer breakthroughs, and absorb a wider range of consumer groups, even if the comprehensive strength of the product is good, it will be difficult to hand over a brilliant sales response. However, the market is full of variables, and there is no excuse for taking the initiative to take the step of differentiated innovation. Perhaps you can walk out of your own growth path. (Monogatari).