Less than three times in two years! Not yet finished in 2026, the new energy flagship SUV circuit has poured in 27 new cars, nearly three times the number in 2024. The track was completely transformed into the Red Sea, and the firepower of each family was fully opened. The Formula Leopard Titanium 9, which was in the middle of the race, had many opportunities to break through the siege. This positioning flagship market, with a large SUV "upstart" with many million-level configurations, will it be priced out? Is the rumor of 250,000 sales a speculation, or is it a heavy signal to rewrite the flagship SUV pattern? In the market, the cheaper the flagship SUV, the cheaper the price of the new energy flagship SUV, which has already broken the inherent high price perception of the public. The price ceiling of the flagship SUV is constantly being broken down, whether as a result of the release of the industrial scale effect or the fierce inner roll of the market. Terminal sales data shows that by 2024, the new energy large SUV market is almost completely dominated by models above 400,000 yuan. In 2025, the range below 400,000 rose rapidly, winning 51.8% market share in just one year. Entering 2026, the price of large SUVs continues to decline, and the market share of the 200-250,000 segment has climbed from only 2.1% in the past to 11.1%. At this price point, what used to be the main battlefield of medium-sized and even compact SUVs is now being squeezed by the penetration of flagship SUVs. The rapid rise in the market share of the segment is due to the continuous release of terminal consumer demand on the one hand, and on the other hand, it is also directly related to the outbreak of new product supply. According to the big data of Automobile House, among the new vehicles on the market of new energy large SUVs, the proportion of models below 300,000 yuan is rising rapidly. In just two years, this proportion has increased from 0% in 2023 to 30.7% in 2025. The major brands continue to launch flagship SUV products that are constantly exploring the threshold, seemingly without cost, and there is a clear market logic behind it. For car buyers, price is always the core variable that is most sensitive and most likely to drive consumption decisions. With the price advantage, titanium 9 must be able to surprise the market? Even people with high budgets are highly price-sensitive. AutoHome research data confirms this. Among the core factors that can accelerate users' car purchase decisions, the top two factors that account for more than 60% are directly linked to prices. From the perspective of the budget dimension of car purchase, although more than 300,000 high-budget users have higher price inclusion and relatively low sensitivity, the price is still the primary factor affecting their decision-making, and the proportion of relevant choices has exceeded 50%. Therefore, the affordability strategy of the flagship models applies to all consumers without exception. Sales figures also confirm this trend. In the list of the top five sales of new energy large SUVs in January-July 2026, the zero-run D19 with a starting price of 219,800 and the Ledao L90 with a starting price of 179,800 were ranked. Both broke through the surroundings of a number of high-end models and were in the first echelon with NiO ES8, Boundary M8 and Boundary M9. Judging from the monthly trend, the sales volume of the zero-run D19 continued to rise. By July 2026, its sales volume had almost caught up with the interrogation boundary M9, which can be seen in the market heat. It is not difficult to see that the flagship model takes an affordable route, which is indeed an effective path to achieve market breakthrough. However, is it also possible for Equation Leopard Titanium 9 with multiple million-level technical configurations to take an affordable route? How likely is it? Titanium 9 is priced at 250,000 levels of logic and support If Equation Leopard Titanium 9 sells from 250,000, it is not difficult to find that the existing product matrix of Equation Leopard, the titanium series in the body size and pricing level, originally follows the step-by-step layout logic. With reference to the pricing law that the starting price of titanium 7 is 10,000 yuan higher than the top price of titanium 3, the starting version of titanium 9 is set at 249,900 yuan, which is reasonable from the system point of view. Compared with Titanium 7, the starting price of 239,800 is only 10,000 yuan higher, which can also cater to consumers' "plus 10,000 liters" shopping psychology. However, this pricing plan also hides the risk of internal divergence. From the perspective of product planning within the brand, a price gap of 2 ‑ 30,000 yuan should be set aside between the full-size flagship and medium and large models to build a clear product upgrade path. If titanium 9 is sold from around 250,000, it is easy for consumers to swing and tangle between the high-end version of titanium 7 and the entry-level version of titanium 9, and there is a situation of internal robbing users of each other. In fact, this user-level tangle of choice is already evident. The comparison data from the car home shows that the car series with the highest frequency of comparison with titanium 9 at this stage is titanium 7, accounting for 14.7% of the contrast; the second place is the Great Wall H10, accounting for 11.6% of the contrast. Of course, this comparison pattern is not static. Subsequently, with the official announcement of the pre-sale price of titanium 9 and even the official guideline price, the user's comparison behavior will also change dynamically. So in order to avoid the problem of internal diversion, is it better to raise the starting price of titanium 9 to more than 250,000 yuan? The answer doesn't seem to be optimistic. With reference to the current core competitive pattern of titanium 9, it is not difficult to see that as a large SUV, its price range itself is already a competitive red sea of masters. If the starting price is higher than 250,000 yuan, it will directly form a more direct head-to-head confrontation with the Xiaomi Pengcheng N90 and Xiaopeng GX, further exacerbating the difficulty of breaking the market circle. Looking at the balance of internal and external factors, it seems that 250,000 sales have become a relatively balanced and reasonable pricing drop point for titanium 9. Pricing is only a knocking brick, and strong enough product strength is the key to breaking the circle. Even if the pricing is sufficiently surprising, it can only gain market attention in the short term. If you want to harvest continuous good market performance, hardcore product strength is the fundamental support. For Titanium 9, Xiong Tianbo, head of the Formula Leopard brand, publicly stated: "Titanium 9 is the flagship SUV, and the full configuration will be filled for everyone." What exactly is a pull-up configuration? Combined with the information that has been exposed so far, titanium 9 will be equipped with a number of million-level hardware technologies that are the same as the U8. It includes DMO + full-speed domain pavement perception control technology, rear wheel steering system, heaven and earth sectional opposed tailgate, cloud ‑ Ultra all-scene intelligent hydraulic body control system, and BYD assisted driving system of the Eye of God. These are the technology configurations that consumers are very enthusiastic about right now. The survey data shows that advanced technology configuration is an important addition to the luxury texture of the vehicle. The top three technologies in user preference are solid-state/semi-solid-state batteries, Level 3 autonomous driving, and flash charging. When it comes to solid-state/semi-solid-state batteries, BYD already has a layout and has started related research and development work as early as 2013. According to the plan, the semi-solid-state battery is expected to be the first to be assembled on the U8 and Han L models in the fourth quarter of 2026. Although there are rumors in the market that Formula Leopard Titanium 9 is also expected to carry the technology, the news has not yet been officially confirmed. However, if you can actually assemble it, I believe it will be a big highlight. Will titanium 9 with million-grade technology really target the 250,000-grade market? This answer seems to be in the affirmative, whether it is from the industry market trend, the internal product matrix of the brand, or the competitive landscape of external competitors. Although this dislocation competition can quickly seize the user's mind, there are also risks behind it that cannot be ignored. The Titanium 9 itself is positioned as the flagship SUV, and if priced too low, it may cause consumers to question the quality of its products. The more realistic test is how to do a good job in cost control under the premise of multiple demands of technology, configuration and positioning, which is undoubtedly a difficult problem. So in your opinion, how can the price of titanium 9 be more reasonable? Leave your thoughts in the comments section. (Monogatari).