Recently, BMW announced financial data that in the first half of 2026, BMW Group's revenue was 62.266 billion euros, down 8% year-on-year; BMW Group's pre-tax profit was 4.045 billion euros, down 29.4% year-on-year; and the pre-tax profit margin was 6.5%. BMW Group delivered 1156,727 BMW, mini and Rolls-Royce-branded cars to customers around the world, and achieved sales growth of 5.4% in Europe and 3.9% in the US market. However, sales in the Chinese market declined significantly, with 261,999 units sold in the first half of the year, a year-on-year decrease of 20.4%. Sales of the new-generation BMW iX3 overseas have grown steadily since its launch in September 2025, with cumulative orders in the European market reaching the milestone of 100,000 units. BMW Group sales in the European market reached 81,500 pure electric vehicles in the second quarter of 2026, an increase of 37.9% year-on-year; in the European market, pure electric models accounted for nearly one-third of new vehicle deliveries. As the new generation of product offensives continues to advance, the Chinese market will also usher in important nodes. The new BMW iX3, specially built for the Chinese market, will be pre-sold in Chengdu in August this year, and will be launched and delivered during the year. The launch of the new BMW i3 and the new BMW X5 domestic version will further enrich the BMW new generation product lineup in China and bring more choices to Chinese consumers. This year, the BMW Group will bring about 20 new BMW, mini and BMW motorcycle products to Chinese consumers. (Compiled by Qin Chao, Automobile House).