Countdown! Huawei ads Smart Driving Pack June 30th offer expires, price increase of 4000 yuan from July!

On June 22, Huawei released an official price adjustment announcement. Huawei's limited-time offer for ads Max high-end intelligent driving packages will expire on June 30. The official guidance price will be increased by 4,000 yuan from July 1. The user terminal price is expected to rise by 4,000 yuan after superimposing the subsidies of car companies. Consumers who intend to install the city's NCA pilot function have only the last few days to copy the bottom window. 1. The official benchmark price of ads Max is 36,000 yuan for a long time. Previously, Huawei released an official time-limited discount of 4,000 yuan, and the selling price was reduced to 32,000 yuan. At the same time, partner companies generally provided 20,000 yuan in car purchase rights and interests. After the double discount was superimposed, the actual on-hand price of users was only 12,000 yuan. The official discount of 4,000 yuan was cancelled on July 1, and the guided price was restored to 36,000 yuan. If the subsidy policy of 20,000 yuan for car companies remains unchanged, the final purchase cost of consumers will rise to 16,000 yuan, and the additional cost of a single purchase will be 4,000 yuan. The official guidance price for the implementation period Huawei's limited-time preferential price terminal is estimated to reach 36,000 yuan 32,000 yuan before 2026.6.30 (inclusive) 12,000 yuan 12,000 yuan from 2026.7.1 36,000 yuan 36,000 yuan (no discount) 16,000 yuan Of course, the official also suggests that there is a possibility of adjustment of the subsidy policy of the car company, and the final transaction price of the terminal is subject to the latest plan of the store. 2. Which models are affected by the price adjustment? Three types of models are exempted from this price increase. This price adjustment covers all models that require the optional ads Max high-end package, including Hongmeng Intelligent Boundary, Intelligent Boundary, Enjoyment Boundary, Shang Boundary, Qi Boundary, and Yi Boundary, as well as Avita, Landu, Formula Leopard 8 (parameter | inquiry) and other models. Three other products are not affected by this price adjustment: Realm S800: All systems are standard with Huawei ads full set of high-end intelligent driving. Urban NCA does not require postpayment options, and there is no optional cost change. Check the official configuration table to know that all vehicles are equipped with 4 lidars and Huawei ads advanced driving hardware system. Zunjie S800 official configuration page Wuling Huajing S: The whole system is equipped with ads Pro enhanced version. This price adjustment is only for ads Max high-end package. The Pro version is not within the range of price adjustment, further highlighting the price/performance ratio. Huajing S is the entirety of the ads Pro enhanced version of Audi: Audi is equipped with a self-developed assisted driving system, and cooperates with Huawei only for the underlying technology. The terminal sales software is Audi's original intelligent driving system, which does not involve ads Max purchase and is not subject to the price increase policy. Audi A5L official configuration page III. The two new benefits of the price increase package, new and old users are treated differently. At the same time, Huawei has upgraded the high-end package package package package service at the same time, adding two new exclusive rights: ads assisted driving worry-free protection and Gaode + Baidu dual map free switching. Users who place orders before June 30: only enjoy 1 year intellectual driving accident protection; July 1 - December 31 New users: You can enjoy 3 years of full scene protection, covering high-speed NCA, urban NCA, automatic parking. You can apply for compensation due to the normal use of the intelligent driving system; owners who purchase ads Max from July can independently switch between the two sets of Gaode and Baidu maps to adapt to different road navigation needs. IV. Industry Trends: Smart Driving Software Pricing Gradually Returns to Cost This price adjustment is not an isolated case in the industry. In recent years, many car companies and smart driving solution providers have gradually tightened the discount on smart driving software. The price of Huawei ads Max terminals has been raised from 3,000 yuan in the early years to 12,000 yuan at present. After this price adjustment, it is close to 16,000 yuan. The industry generally believes that the continuous increase comes from the huge research and development and iteration costs of high-end intelligent driving. It is a long-term trend for manufacturers to gradually reduce subsidies and return to reasonable pricing. For consumers, in the short term, they can complete the lock-up of the smart driving package before June 30, saving 4,000 yuan in car purchase costs. If they pay more attention to the three-year smart driving guarantee and dual map service, they can also weigh the comprehensive rights and interests after the price increase and make choices.