On July 2, we learned from BYD official that its new flagship medium and large-sized sedan, the Seal 08, was officially launched, with a total of 6 configurations and a price range of 196.9-23.99 million yuan. The car will be equipped with cloud A, rear wheel steering, 800V, flash charging and other configurations, and provide pure electricity, plug and mix two sets of power solutions, taking into account the needs of all scenarios of home commuting, business reception, and long-distance self-driving. For the detailed price of the car, please see the following table/figure: BYD seal 08 official guide price Power model price (ten thousand yuan) EV 775KM premium model 19.69 905KM flagship model 21.69 785KM 4WD flagship model 23.99 DM-i 400km premium model 19.69 400km flagship model 20.69 ● 350km 4WD flagship model 22.99 As the new flagship model of OceanNet, it adopts the latest marine aesthetics 2.0 design concept, closed front grille with wave headlamp group and ice eye daylight, giving it a new visual experience. At the same time, its front canopy is raised with multiple rib lines, which appropriately increases the sense of movement of the vehicle. In terms of color scheme, the car will offer 6 custom color schemes of Akka Coral Red, Ryuko Silver, Cloud White, Sea Mist Purple, Poseidon Green, and Obsidian Black. Seal 08 comes standard with Celestial Eye B, which supports functions such as high-speed navigation assistance, city navigation assistance, parking assistance APA, remote control parking assistance RPA, and getting out and parking AVP. It is worth noting that BYD officially promises to improve the experience of intelligent driving by providing smart parking and city navigation. From the side of the body, the car uses a semi-hidden door handle and a tight-spoked rim shape, with a bright black trim strip around the window, making it have a good sense of refinement. At the same time, the side of the car has a design that tends to slip on the back, and the waist line extends from the front of the car to the rear of the car, stretching the visual effect of the car. In terms of dimensions, the length, width and height are 5150/1999/1505mm, and the wheelbase is 3030mm, which is positioned as a medium-sized and large-sized car. In terms of the tail, seal 08 adopts a through-type taillight group, with the words BYD added to the center, and a small duck tail design with a slightly upturned trunk cover, which appropriately enhances the sporty feeling of the vehicle and is more in line with the aesthetic needs of young consumers today. At the same time, its tail diffuser adopts a rear-encircled bottom integrated modeling structure, which takes into account both aerodynamic optimization and sports visual effects. The modeling is restrained and simple, and there is no exaggeration in competitive grooving design. In terms of interior, the new car adopts the new flagship cockpit of Marine Aesthetics 2.0, creating a stronger sense of luxury overall. In terms of details, the car is equipped with a three-spoke multi-function steering wheel, a 15.6-inch suspended center control screen, a 12.3-inch full LCD meter, a 26-inch AR-HUD, an on-board refrigerator (built-in 4 temperature control modes, quick cooling/chilled/fresh-keeping/hot drinks), synchronous support for 2 custom modes, temperature support for refrigeration -6 ℃ ~ 15 ℃, heating 35 ℃ ~ 50 ℃, 6 bottles of 550ml drinks can be placed), mobile phone wireless charging and other configurations, which meet the needs of young consumers today. At the same time, the car will be equipped with BYD's super-agent Didi Shrimp and the new UI of the DiLink smart cockpit for a better interactive experience. In other configurations, the car is equipped with a small table board in the rear of the passenger seat, a split-type double skylight, and a central administrative screen for the second row of seats (from the screen display information, adjustable seatback angle, air conditioning temperature/air volume, music, etc.), which greatly enhances the sense of luxury and luxury of this car. In addition, the car also has screw contacts on the main driver side, magnetic suction points on the passenger side, rear pad interfaces, etc. Users can match accessories at will to create their own cockpit space. It is worth mentioning that the driver side screw contact presets a dedicated electrical module, which can be connected to the mobile phone magnetic bracket to achieve wireless charging, and can be connected to the sports camera when traveling. In terms of color matching, the car will offer Yunshuang rice, Xiguang rice, Xiaomi brown, and condensed night purple. Seal 08 adopts Yunquan-A closed dual-cavity hollow suspension + road pre-sighting, combined with rear wheel steering and smart crab iDCW, to bring a better smooth experience and say goodbye to bumps and dizziness. In terms of power, the new car will provide plug-and-mix and all-electric models. The all-electric model is based on an 800V high-voltage platform, equipped with a second-generation blade battery, matched with flash charging technology, the four-wheel drive version has a maximum power of 510kW, a 0-100km/h acceleration time of 3.3 seconds, and a CLTC range of 905km. The plug-and-mix model will be equipped with a 1.5T plug-and-mix system, a dual-motor maximum power of 400kW, equipped with a 45.36 kWh lithium iron phosphate battery pack, and a CLTC pure battery range of 400km, with a comprehensive range of 1000km. The new car will also have technologies such as rear wheel steering, cloud A, etc. At present, the domestic automobile market as● a whole is entering an adjustment period, and downward pressure continues to appear, but the high-end new energy sedan field has emerged from the differentiated market, and the polarization characteristics are becoming more and more obvious. On the one hand, the middle and low-end segments of the market are trapped in homogeneous internal volumes, and the competition is becoming increasingly fierce; on the other hand, the medium and large-scale high-end new energy coupe racing tracks have become a new growth pole in the high-end market with the empowerment of cutting-edge technology and the positioning of multiple products, and have not yet formed a solid competition pattern. BYD SEAL08 is a new medium-sized and large-sized luxury sports coupe created by Ocean Net, and it is against this market background that it has made its debut. Relying on the product positioning of medium-sized and large-sized sedans, coupled with the body length of 5150mm, the wheelbase of 3030mm and the support of 800V architecture, BYD seal 08 is clearly positioned from the beginning of the release and directly cuts into the current high-end new energy sedan track with the high heat of 200,000 to 300,000 intervals. In this market, it mainly faces Tesla Model 3, Xiaomi SU7, Shangjie Z7, Jikrypton 001 and other popular models. Compared with these competing models, BYD Seal 08 has the elegant lines of a traditional three-car sedan, and also has a slightly slippery back of a medium-sized and large coupe, accurately grasping the young users' pursuit of personality and unwillingness to choose a homogeneous business car.● Editor's Comment For BYD Seal 08, the current market environment is both a great opportunity to achieve breakthroughs and a new challenge brought about by the rise of market segments. Among them, the core opportunities are mainly concentrated in three dimensions, which constitute the core foundation of its differentiated competition: First, the leading barriers to the construction of complementary energy and battery technology. Seal 08 is built on an 800V high-voltage platform, equipped with megawatt flash charging technology and second-generation blade batteries. Officials claim that charging 5 minutes can supplement 400 kilometers of endurance, CLTC pure battery endurance exceeds 1000 kilometers, and Backed by BYD's self-built flash charging station, the stability of the recharging experience is more guaranteed, which completely solves the battery life and recharging anxiety of pure electric users; secondly, the intergenerational advantages of core technology and product strength, the standard is equipped with cloud -A intelligent air suspension, rear wheel steering system and CTB battery body integration technology, taking into account the control flexibility and ride comfort, while carrying the Eye of God B The high-end intelligent driving system greatly improves the safety of driving and riding; third, relying on BYD's deep accumulation in the field of new energy, perfect service system and full industrial chain cost control capabilities, Seal 08 may rely on people-friendly pricing + rich configuration and positioning to accurately cut into the mid-to-high-end market, targeting high-net-worth groups that pay attention to family travel quality and are unwilling to be too public, quickly reaching target users, laying a solid foundation for sales breakthroughs. (Wen/Auto Home Zhou Yi).