Geely Galaxy sponsors the 2026 World Cup broadcast to help hundreds of millions of viewers enjoy the football feast

On May 28, with the opening of the 2026 US-Canada-Mexico World Cup imminent, Geely Automobile Group and the Central Radio and Television Station reached an in-depth cooperation, and the Geely Galaxy brand officially became the industry's first "US-Canada-Mexico World Cup broadcasting partner of the Central Radio and Television Station in 2026", and exclusively named the CCTV-5 ace sports program "Grand Feast", accompanying hundreds of millions of viewers to share the quadrennial football event. Ren Xue 'an, Party Secretary in the General Manager's Office of the Central Radio and Television General Station at the signing ceremony, Geely Automobile Group CEO Gan Jiayou, Geely Holding Group Senior Vice President Yang Xueliang, and Fan Junyi, General Manager of Geely Automobile Sales Company, attended the signing ceremony. For this strategic cooperation, Ren Xue 'an said that this is a strong combination of national platforms and national brands, and it is also a deep blend of sportsmanship and Chinese intelligence. The head office will integrate the World Cup communication resources, provide Geely Holding Group with high-value brand communication, and help enterprises fully display the intellectual manufacturing strength and brand style of China's automobile industry on the world stage. Jian Jiayou said that with a common yearning for beauty and happiness, Geely and the main station opened this strategic cooperation. This summer, Geely will not only unite with the main station to meet the "wishes" of every fan, but the Geely Mexico subsidiary will also launch the "World Cup Exclusive Benefits" to provide free pick-up services for Geely drivers who go to Mexico to watch the game live. This is not only a cross-border leap in brand voice, but also an important milestone for Geely to deepen its global layout and accelerate its progress towards becoming a "global leader in smart cars". As the world's tallest sporting event, the 2026 FIFA World Cup between Canada and the United States ushered in unprecedented changes. This World Cup is not only the first time in history that the United States, Canada, and Mexico have jointly hosted the World Cup, but also the first time that the army has expanded to the pinnacle of the 48 brigades. Spanning the vast territory of the three countries, the largest number of participating teams in history, and a more intensive and exciting schedule, this World Cup has become the "best in history" that perfectly integrates science and technology with sports, and carries the pure passion and joy of hundreds of millions of fans around the world. "Coming for a better life" is the brand philosophy that the Geely Galaxy brand has been adhering to for a long time. From the Asian Games and the Asian Winter Games to today's World Cup, Geely has never stopped serving the top international events. This time, Geely Galaxy and the strategy of the Central Radio and Television Station are a two-way drive of love and beauty. Through the dual experience of "passionate events + happy travel", the two sides will close the distance between the World Cup and public life, so that the unique charm of smart technology and football can truly enter thousands of households, start for happiness together, and walk with the good company!