On the morning of September 7, the topic of "Tesla price reduction" rushed to the top of the hot search list of major social media. On the same day, Tesla announced a limited-time promotion: order and pick up Model 3/Model Y by September 30, and enjoy discounts of 5,000 yuan and 10,000 yuan, respectively. Benefits such as a limited time of 5 years, car paint options and charging, these two cars can be said to usher in the "lowest price in history". There was also a topic that rushed to the hot search on the same day, called "Tesla's price reduction has no one to defend rights". Obviously, this is not the case! In the past, Tesla users' rights defense battle was much bigger than the current rights defense battle of China's new car owners. Although it is less now, the owners certainly do not want to be the "big grievance". Why are so few Tesla owners willing to rush out to defend their rights? What do car owners want from this round of price reductions? Why should Tesla cut prices even if it is denounced? Today, we will talk about it. More exciting videos, all in the car home video platform old car owners, tired! Five years ago, the voice of Tesla car owners was not small at all. In March 2019, Tesla suddenly made a comprehensive price adjustment in China, with a maximum reduction of 340,000, which was equivalent to the old car owners losing an Audi A6 instantly, triggering a large-scale user rights protection on the Internet. Consumers around the world pulled down banners online and made online paragraphs, allowing Tesla to stay on the hot search list for several days. In September 2022, after "reducing prices in disguise" in the name of insurance discounts, Tesla adjusted the prices of Model 3 and Model Y in October, with a price reduction range of 14,000 to 37,000 yuan. As soon as the price reduction news came out, a large number of users defeated Tesla online, what "8,000 cars a week, 14,000 a month", what "30,000 cars a week"... Some old car owners have not only pulled banners in front of Tesla stores, but even had the popularity to chase the store sales staff to beat them up. Faced with the rights-affirming car owners, Tesla also had a grievance: "We didn't just lower the price. When the price was raised, we didn't see any car owners who had to come to pay us back!" "Indeed, the price of Tesla's models will be adjusted flexibly due to exchange rate fluctuations, raw material costs and other factors, and even increased prices three times in a month in 2023. The" rights defense "was too loud, forcing Tesla to recruit a large number of legal affairs in the short term, and sent letters from lawyers to prosecute various people who made negative remarks. However, no matter how the owner complains, Tesla can increase sales almost every time the price is reduced. Later, Tesla was too lazy to care about the owner's complaints, and the owner slowly became a Buddha. Because the frequency of price adjustments by this company is so high that it is exhausting. There can be five-figure price changes in a few months, weeks, or even days. In addition, even if the price is reduced, Tesla's value preservation rate is still opposed to those opponents who "change generations every year" or even "change three generations a year". The new owner is also angry! This time, Tesla owners are not without resistance. Not long after the "Tesla Price Reduction No One Defends Rights" hot search, the topics of "Tesla Price Reduction Vehicle Owners Collectively Break Defense" and "Tesla Vehicle Owners Lose 10,000 A Day" were hot searches. There was no sign of a sudden price reduction, which made many Tesla users who had just picked up a car look dumbfounded. A number of car owners on the social platform Tucao: someone just picked up the car one day, Tesla reduced the price by 10,000; someone mentioned a new car on September 5, has not been charged once, the joy of buying a new car is gone... Some netizens said that they called Tesla customer service, the other party said: this price adjustment policy is temporary, customer service and offline store sales are only notified on the same day, before I did not know the schedule of activities. Salespeople at several Tesla stores also said that they only knew about the promotion on the same day. Regarding the compensation, the customer service feedback said that the user who has already picked up the car can not retroactively enjoy the discount; however, the user who has placed an order but has not picked up the car can be handled by the delivery person. This response is obviously difficult to satisfy the user. Owners are complaining not about “price cuts,” but about the lack of warning, and the lack of a caring program for new pickups. The owners hope to either refund the price difference to the user who just picked up the car, or provide the charging limit, interior options, FSD and other related benefits. At the same time, they also called on enterprises to establish short-term price protection mechanisms, and major preferential policies to release signals in advance. So far, Tesla has not issued an official response to the new owner's request. Even though some car owners shouted "stabbed in the back" to defend their rights online, they still did not let their screams stay on the hot search list for long. It can only be said that the voice of the Tesla car owner is still too small. Tesla, hurry! Not Tesla's old car owners, they also have their own helplessness. In July and August 2026, Tesla's wholesale sales were about 94,000 units and 86,000 units, an increase of 37.9% and 3.6% year-on-year, respectively. Looking quite strong, but falling to the domestic market, July and August retail sales were only 27,000 and 50,000 units, down 32.9% and 12.5% year-on-year, respectively. Not only are sales down, but the share price is also down, and on September 3, Tesla officially released the mass-produced version of the Cybercab driverless taxi. As a result, the company's stock price fell sharply the next day, falling by a maximum of 6.2% in the market, and the market value evaporated by about 100 billion US dollars, about more than 670 billion yuan. From the perspective of boosting sales and stock price, the price reduction is very reasonable. The more reasonable suspicion is that it may be time to clear the inventory. On August 30, Tesla's low-cost Model 3 was officially launched in Hong Kong and Macau. Among them, the price in Hong Kong is as low as HK $205,000, about RMB 176,000. The low-cost model has been reduced in terms of seats, audio, steering wheel, etc., but the core three-electricity and intelligent functions remain at the same level. Obviously, for most consumers, Tesla's configuration is already “rough” and doesn't care about dropping it anymore. As early as October 2025, Tesla launched the Model 3/Model Y standard version in the US market, which is what we call the cheap version, with a starting price of 5,000 to 5,500 US dollars (about 33,500 to 36,900 yuan) lower than the previous entry-level version. Since then, the inexpensive Model 3/Model Y has entered more and more markets, driving Tesla's global sales to continue to rise. It is worth mentioning that most of the cheap models sold overseas are produced by Shanghai factories, but they are not sold in mainland China. Some insiders believe that this is because it is not cheap and can be popular in the market. Now that Tesla sales have been declining for many months, it may be time to meet consumers in mainland China. Conclusion Although the users who had just picked up the car were cold. But consumers who are about to buy a car are hot in their hearts. According to feedback from the sales staff of a store in Jinan, due to the intensity of the activity, a lot more people came to the store. He also revealed that after the event began, the number of inquiries soared, and more than 4,000 orders were sold in stores across the country every day. From this phenomenon, if the cheap version of Tesla enters the market, it may set off a greater wave of car purchases. Do you find the cheaper version of Tesla attractive?