Recently, Volvo released a strategic plan to launch a total of 13 new models to the world by the end of 2030, of which Volvo Asia Pacific will launch 6 new models. Volvo will launch a concept car to preview the design direction of the next generation of models, and the new car will be released in line with the brand's centenary node, which will be unveiled in 2027. Volvo Design Director Inglass said that the new design will build on Volvo's brand history and heritage, and the new car will be re-equipped with more physical control buttons in the future. Inglass revealed that Volvo Design will adopt more regional customization ideas: exclusive models for the Chinese market may be equipped with more screen configurations, due to the greater acceptance of digital interactions in the Chinese market. Volvo will continue to accelerate the new energy transformation in the Chinese market, and models in the Chinese market will also accelerate technology research and development and launch smarter models. In the future, more shared components will be realized, and sales in the new energy market will be doubled. Inglastam proposes to rethink the cockpit interaction logic of Volvo models. During his working week, he led the promotion of the minimalist cockpit solution, and the in-car buttons were greatly simplified, and most functions were transferred to the touch screen operation. However, he believes that Volvo and other manufacturers in the industry must listen to user feedback, and the current in-vehicle interaction model has not been recognized by the market. “The excessive focus and reliance on screens to complete operations has been criticized by a large number of users and industry media. We need a better balance between digital interactions and physical operations. Using the Leica camera as a reference, Volvo will not uncontrollably stack a large number of physical buttons, but will give full play to the positive experience brought to the user by the physical operation. “Touchscreens are not canceled, they just do what they do best. My design principle is: Features that require high-frequency permanent display should not be placed on the screen. The value of the screen is the flexibility to display non-resident information. In short, take advantage of the inherent advantages of the touchscreen and increase the number of physical buttons moderately compared to existing models." (Compiled by Qin Chao, Automobile House).