Because the square box series of the Great Wall still lacks a large space of six. But do users really need it? Once a wind-charging teenager, after upgrading his grandpa, he became more family-friendly. Once a low-key or hard-line personality car, he also switched to a large SUV or MPV for family travel. Can it be hidden in the heart, the yearning for driving and the distance, is it really dissipated? Life should not only be trivial in front of you, it also needs poetry and distance. In the era of new energy, it is possible to take into account the immediate needs of families and the need to travel. With the continuous iteration of new energy technology and the maturity of the industry, the square box model has opened up a broad blue ocean, which can adapt to the needs of multiple scenarios. The light cross-country "hexagonal warrior" has gained more and more consumer favor. Relying on the long-term accumulation of off-road technology reserves, Great Wall Motor has steadily promoted the transformation of new energy in this wave. Recently, the pre-sale of the medium-sized and large SUV Great Wall H10 was officially opened, and the generous six-seat layout is highly suitable for the whole family to travel. Can this new car, which combines the comfort of home with the off-road nature of light, open up the market smoothly? The new blue ocean of "square box" vehicles continued to grow, and the terminal sales data of the Great Wall H10 showed that from the first half of 2023 to the first half of 2025, the sales volume of fuel vehicles continued to decline year-on-year, but the market segment of "square box" models grew against the trend. In the first half of 2026, although the category fell by 6.2% year-on-year, it was mainly dragged down by the sharp decline of 22.6% in the overall market, which was also much lower than the overall market. Growth momentum is even more pronounced at NEV tracks. Since the first half of 2023, the new energy box segment has maintained rapid growth. Even though the overall new energy market declined by 14.1% year-on-year in the first half of 2026, the category still achieved a positive growth of 9.4%, which is an invaluable performance, which can be called a blue ocean among new energy SUVs. From the perspective of model classification, in the field of new energy square box models, the share growth momentum of medium and large SUVs is the most impressive, accounting for 54.6% in the first half of 2026 from 32.0% in 2023, replacing compact SUVs and becoming the core main force of the circuit's sales contribution, which is also the segment market where Great Wall H10 is located. From the perspective of guiding price range, the growth momentum of the 150,000-300,000 segment market is outstanding, and the share of this segment has exceeded 50% in 2023. Subsequently, it has continued to expand, climbing to 83.8% in the first half of 2026. Refined price segment analysis shows that the growth rate of the 200,000-250,000 segment is the fastest, accounting for only 0.3% in 2023 and nearly 40% in the first half of 2026. Formula Leopard Titanium 7 is the core model driving the sales growth in this segment. After the listing of titanium 7, it was widely recognized by the market. The peak monthly sales of bicycles reached 34,000 units. In the first half of 2026, the cumulative sales volume reached 89,000 units, ranking first in the 200,000-250,000 market segment. The sales volume was higher than that of Xiaomi SU7, and the sales volume of the third-ranked polar krypton 7X was only 26,000 units. Titanium 7 has a significant advantage in the track. With the same layout of the Great Wall H10 in the range of 200,000-250,000, why grab market share? Supplementing the short board to establish a new advantage, the Great Wall H10 to achieve dislocation competitive advantage has been a ride to the dust, the Great Wall H10 wants to achieve the latter, the overall excellent product strength is the basis. It is necessary to have a good light off-road ability, but also to take into account the comfort and smart experience of urban SUVs. On the intelligent level, the Great Wall H10 is equipped with the Coffee Pilot 3 driving assistance system, the whole system is equipped with lidar, and supports the full-scene Noa function. At the same time, it is equipped with the Coffee OS 3 intelligent cockpit, relying on the Coffee GPT large model and intelligent voice interaction, which can adapt to the needs of different ages. The elderly and children can easily operate and fully take care of the whole family. The vehicle has a WLTC battery life of up to 180km, and the fuel consumption is as low as 0.87 L (WLTC) for 100km in all operating conditions, which effectively reduces the cost of daily vehicles and eliminates consumers' concerns about high fuel consumption in off-road scenarios. Although the Great Wall H10 does not use a non-loading body, it is not a purely hard-sided off-road vehicle, but equipped with a rear axle electronically controlled mechanical differential lock, it can still achieve complex road conditions to assist in uphill relief. In addition, the off-road hardware configuration such as the 220mm ground clearance of the new car also ensures better outdoor passage. At the same time, the new car also has advantages in terms of body size and interior space compared to its competitors. From the competition pattern of new energy models, it can be seen that the Great Wall H10 has the longest body among the competing products compared by users at high frequencies. Compared with the Titanium 7, the car offers a spacious six-seat version, which is more suitable for the needs of family users. Among the competing products belonging to the "square box" camp, except for the seven-seat option of the Great Wall Raptor plus, only five-seat versions are available for the other models on sale. However, due to the limitation of body size, the third row of Raptor Plus is cramped, only suitable for short trips or children, and the comfort is weak. It is not difficult to see that the Great Wall H10 has a prominent differentiation advantage, but it is based on the acceptance of large-size "square box" shapes by consumers. After all, the traditional hardcore off-road target group itself is limited in size, if only to target this segment of the population, the market segment capacity is insufficient, it is difficult to impact the higher sales target. Ambitious enough to target a broader market in order to achieve higher sales targets For the Great Wall H10, cross-border differentiated competition is the core path of its breakthrough market and sprint sales. Benchmarking urban SUVs of the same class, it jumps out of the homogenized interior scroll of household SUVs with the hard square box shape and better cross-country passability; and in the face of the same style box competition, its spacious three-row six-seat layout is a scarcity advantage, which accurately matches the travel needs of large families and makes up for the single short board of most hard-sided light cross-country vehicles. At the same time, with the brand accumulation of off-road family and the appearance temperament of similar flagship hardcore models, the Great Wall H10 has been praised by many users as a "Land Rover Guardian replacement", forming another layer of differentiated competitiveness. Although the ultimate off-road capability is not comparable to high-end hard-core models, it restores the hard-core appearance aura with the entry threshold of friendly people, fully satisfying the aesthetic pursuit and travel mood value of users, thereby breaking through the niche circle and leveraging the larger market. Although the new energy "square box" model is not purely hard-core off-road, but the tough appearance can fully meet the emotional value of users, not only the light off-road ability, but also let consumers have the courage to go to the suburbs, to achieve the weekend, small vacation escape from the city travel aspirations. More importantly, compared to traditional pure-blood hardcore models, these products perform better in terms of ride comfort, car economy, and intelligent configuration, making up for the shortcomings of many traditional hardcore models. The continuous growth of the subdivision track has also become a high-quality breakthrough for the Great Wall to achieve new energy transformation in the off-road field. The arrival of the Great Wall H10 completed the full coverage of the price band of the brand's square box product matrix. The Raptors focus on the volume and young consumer groups, while the H10 undertakes the mission of branding upward and opening up the high-end home market, and the two models form a benign complement. Although the price is higher than the competing Titanium 7, the Great Wall H10 relies on the product positioning of three rows and six large spaces to target home users and walk out of its own unique dislocation competition route. This also means that it will enter the larger market to compete for incremental share. If you were buying a large multi-seat SUV, would you include the Great Wall H10 as an alternative? (Monogatari).